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The Right (and Wrong) Way to Pitch Yourself as a Podcast Guest

November 12, 2019 By Stephan Spencer Leave a Comment

If podcast appearances aren’t part of your media strategy, why do you even have one? Landing a guest spot on a successful podcast can get your message in front of thousands or even millions of listeners.  More than that, a half- or one-hour podcast interview allows you to stretch out and go deeper into your […]

Filed Under: Content Marketing, Digital Marketing, Entrepreneurship

How Video Can Help You Increase Conversion Rates

July 15, 2019 By Stephan Spencer 1 Comment

Video is hot right now and it’s time to jump on the bandwagon, if you haven’t already!  Just grab a camera and start shooting… The views and clicks will start rolling in and you’ll soon be reaping the benefits, right?   Well, maybe…  First you’ve got to decide what you’re actually trying to do with all […]

Filed Under: Content Marketing

Think FAQs Are Boring? Your Customers Don’t: Here’s Why

June 20, 2019 By Stephan Spencer Leave a Comment

You might think that in an era where you can simply Google the answer to any query in seconds, creating a FAQ page with a long list of questions and answers is a redundant exercise. Spoiler: it’s not… In fact, this is precisely why FAQ pages are important: having an authoritative list of answers to […]

Filed Under: Content Marketing

How to Get Amazing Video Testimonials From Your Clients

June 9, 2019 By Stephan Spencer Leave a Comment

Do you have testimonials on your website? If you’re answer is “No,” you better get some—right now! Even if you do have testimonials, it may not be enough. Text-only testimonials are fine. They provide a basic level of social proof that will better help your customers make decisions. However, if you want to add another […]

Filed Under: Content Marketing

5 Viral Hacks to Massively Improve Your Podcast Marketing

May 26, 2019 By Stephan Spencer 2 Comments

There’s no doubt that podcasting is incredibly popular. However, as a format, podcasts have one major disadvantage when compared to blogs or video: it’s incredibly hard to make them go viral. Think about it. When was the last time you saw something from a podcast on the news or in your social media feed? Maybe […]

Filed Under: Content Marketing

The Key to Creating Effective Business Case Studies

May 19, 2019 By Stephan Spencer Leave a Comment

Case studies are a powerful form of social proof for your business. It’s an opportunity to demonstrate how your product or service works in detail through a real-world example. Unlike testimonials, which provide a quick endorsement, case studies allow you to dive deep into your relationship with your client and really educate readers on the […]

Filed Under: Content Marketing

Guestographics: How to 10x Your Infographic With Collaboration

April 21, 2019 By Stephan Spencer 1 Comment

Way back in 2016 (it seems so long ago!), Brian Dean, noted authority on SEO and founder of Backlinko, coined the term “guestographics” to describe a link building strategy he described as part guest post, part infographic. In this post on Backlinko.com, Brian outlined the guestographics method for gaining backlinks. The strategy is relatively straightforward: […]

Filed Under: Content Marketing

The “Yes, And” Rule: One Incredible Lesson Marketers Can Learn From Comedians

April 14, 2019 By Stephan Spencer Leave a Comment

If you’ve ever seen improv comedy, you know that it turns on a dime. For the actors, it’s a highly stressful situation where they are responsible for making sure the performance not only keeps moving, but that it is entertaining as well. One fumble or wrong move can derail the whole thing and lose the […]

Filed Under: Content Marketing

3 Ways to Create Insanely Remarkable Content That People Will Link To

March 26, 2019 By Stephan Spencer 1 Comment

If you want rankings, you need back links. The problem is, most people won’t link to any old content (no matter how many times you email them!). To get links, you need content that is truly remarkable and unique. The problem is, how do you consistently create remarkable content that people want to link to? […]

Filed Under: Content Marketing

Take Your Content Marketing Game to the Next Level With These Transformational Tools

February 3, 2019 By Stephan Spencer Leave a Comment

Content is easy to find. Good content? Well, that is not so easy to find. We don’t need more content in the world of marketing. We need better content. Content marketing has been a buzzword for years—and people are trying everything in order to attract readers. There are no cheat codes for content marketing. You […]

Filed Under: Content Marketing

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