Video is hot right now and it’s time to jump on the bandwagon, if you haven’t already!  Just grab a camera and start shooting… The views and clicks will start rolling in and you’ll soon be reaping the benefits, right?   Well, maybe…  First you’ve got to decide what you’re actually trying to do with all […]

You might think that in an era where you can simply Google the answer to any query in seconds, creating a FAQ page with a long list of questions and answers is a redundant exercise. Spoiler: it’s not… In fact, this is precisely why FAQ pages are important: having an authoritative list of answers to […]

Do you have testimonials on your website? If you’re answer is “No,” you better get some—right now! Even if you do have testimonials, it may not be enough. Text-only testimonials are fine. They provide a basic level of social proof that will better help your customers make decisions. However, if you want to add another […]

There’s no doubt that podcasting is incredibly popular. However, as a format, podcasts have one major disadvantage when compared to blogs or video: it’s incredibly hard to make them go viral. Think about it. When was the last time you saw something from a podcast on the news or in your social media feed? Maybe […]

Case studies are a powerful form of social proof for your business. It’s an opportunity to demonstrate how your product or service works in detail through a real-world example. Unlike testimonials, which provide a quick endorsement, case studies allow you to dive deep into your relationship with your client and really educate readers on the […]

Way back in 2016 (it seems so long ago!), Brian Dean, noted authority on SEO and founder of Backlinko, coined the term “guestographics” to describe a link building strategy he described as part guest post, part infographic. In this post on Backlinko.com, Brian outlined the guestographics method for gaining backlinks. The strategy is relatively straightforward: […]

If you’ve ever seen improv comedy, you know that it turns on a dime. For the actors, it’s a highly stressful situation where they are responsible for making sure the performance not only keeps moving, but that it is entertaining as well. One fumble or wrong move can derail the whole thing and lose the […]

If you want rankings, you need back links. The problem is, most people won’t link to any old content (no matter how many times you email them!). To get links, you need content that is truly remarkable and unique. The problem is, how do you consistently create remarkable content that people want to link to? […]

Content is easy to find. Good content? Well, that is not so easy to find. We don’t need more content in the world of marketing. We need better content. Content marketing has been a buzzword for years—and people are trying everything in order to attract readers. There are no cheat codes for content marketing. You […]

It is a simple fact that if you run a business today, you must also run a website that houses engaging content. As has been said many times, brands are now publishers. For companies that have a marketing team or expertise in creating content, this is no problem at all. For those that don’t, it […]