Image: Cornelia Durka / Birgit Vogel [CC BY-SA 2.5 ], from Wikimedia Commons When companies develop their social media strategies, they tend to focus on bigger platforms like Facebook and Instagram. Pinterest, which has a smaller user base, is often looked at as an optional rather than an essential marketing tool. While the site is […]
How many marketers have been lured by siren song of reddit, only to have been downvoted, banned, or seen their brand smashed upon the rocks? What at first seems sexy—a site frequented by savvy tastemakers who often make or break viral content or kickstart the next big internet trend—can quickly become a disaster when marketers […]
It has been said many times, but it bears repeating: YouTube is much more than a “video sharing” platform. It is currently the world’s second largest search engine. What does that mean for content creators? Three words: Optimize! Optimize! Optimize! Search engines are about much more than “likes” and “shares”: if you don’t give them […]
For marketers, social media is both a blessing and a curse. We spend precious time crafting posts in the pursuit of likes, retweets and mentions—only to come up empty handed. While we may have thousands of followers on Twitter and Facebook, the reality is that only 5 to 10 percent of our followers see our […]
Image credit: “Livestreaming Wikimania 2016 Esino Lario” (CC BY 2.0) by Sebastiaan ter Burg If you’ve been paying attention to Mark Zuckerberg over the last few years, you’re probably not shocked that video now dominates your Facebook feed. Although most users have caught onto the video revolution, many companies are still running their Facebook strategy as if it’s 2015. […]
I realized while writing my last post about press releases optimized for social media and SEO that “social media” may not mean anything to some readers and to others (particularly the early adopter types) it may mean the world. Some folks even react to the term with religious fervor. But you know what, “social media” […]
I’d like to add some additional context to my last post on Social Media Power User “Hacks”. In that post I provided some power user tips for social media marketing and optimization. These power user tips are meant to augment or supplement the necessary prerequisites of creating great content, being a valuable member of the […]
Here in Toronto, I just finished my presentation on the Social Media Success panel. I shared some “hacks” for some social sites and services — and when I say “hacks” — I mean in the good sense of the word, not the evil sense. In other words, the way that the book publisher O’Reilly uses […]
With the amount of time needed to stay at the top of the game in social media, it is inevitable that you will eventually burn yourself out. No matter how much you enjoy being on these sites, and no matter how good of friendships you have made, after a while it becomes tedious. This happens […]
From a social media marketing standpoint, YouTube isn’t an ideal social site because of the way it hoards PageRank (video pages can’t have external links on them, and external links are nofollowed everywhere anyways, including on your user page), so it can’t be leveraged to increase your site’s rankings in the same way that a […]
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