- Post an infographic on your site
- Find sites that write about the topic of your infographic
- Show them your infographic
- Offer them unique content (e.g. a blog post to contextualize the infographic)
- Get your backlinks
Way back in 2016 (it seems so long ago!), Brian Dean, noted authority on SEO and founder of Backlinko, coined the term “guestographics” to describe a link building strategy he described as part guest post, part infographic. In this post on Backlinko.com, Brian outlined the guestographics method for gaining backlinks. The strategy is relatively straightforward:
Tom G says
Awesome post and your ideas are useful.
I own a blog and I have recd. multiple requests to include guestographics in my blog posts.
But the problem is, almost all of them where my direct competitors. Not sure how much success these guys had.
Perhaps, we should target related fields or at least blogs who are not competitors.