Case studies are a powerful form of social proof for your business. It’s an opportunity to demonstrate how your product or service works in detail through a real-world example.
Unlike testimonials, which provide a quick endorsement, case studies allow you to dive deep into your relationship with your client and really educate readers on the unique benefits you can offer them.
Case studies can also form an important part of your content marketing strategy. After all, what better way to answer a common client question than with an illustration of how you solved the same problem for someone else?
Of course, case studies take a lot more work than testimonials, and if you’ve never written one, creating a case study from scratch can seem complicated.
Breaking your case study up into discreet steps makes the job much easier and less daunting.
Here are five tips to get your started…

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