There’s no doubt that podcasting is incredibly popular. However, as a format, podcasts have one major disadvantage when compared to blogs or video: it’s incredibly hard to make them go viral.
Think about it. When was the last time you saw something from a podcast on the news or in your social media feed?
Maybe it was a week. Maybe it was a month. Even if it was today, you’ve probably seen dozens of videos and articles go viral since then.
Why is this the case?
Well, first off the internet is built to privilege visual and text-based content. We navigate by looking for eye-catching images and intriguing headlines.
For an audio clip to catch our attention, it needs to be presented in a very visual way with a lot of context.
Secondly, sound can be disruptive in many situations (and most people don’t want to permanently have headphones on while they use their phone or laptop).
This means that listening to an audio clip often takes an added effort. And with so much amazing content available, if it’s too hard, people will quickly move on to the next post.
In this situation, it’s easy for an audio clip to get lost.
If you want your podcast to go viral and reach and new audiences, you’re going to have to come up with a systematic strategy to overcome the limitations of the format.
Here are a few tips for enhancing your chances of going viral with a podcast.
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Stephan, WOW!!! So many wow’s, the first being “wow, it’s Stephan”. We met in California at Kelly Fidel’s event 2015. I launched a podcast on my birthday, with no knowledge of “how to”. My assistant is helping me Dinh great articles and sent me this. I’ve taken notes and gotten some excellent ideas. Will definitely give you a shoutout on my podcast as a thank you 🙏🏼 Hope all is well!!
Looking into starting sports and music podcast. Would like to request information that’s beneficial to standing out to make viewer and follower ratings increase. Thanks.