You might think that in an era where you can simply Google the answer to any query in seconds, creating a FAQ page with a long list of questions and answers is a redundant exercise. Spoiler: it’s not… In fact, this is precisely why FAQ pages are important: having an authoritative list of answers to common questions in your niche could make you the go-to resource for Google on a particular topic. In other words, you can be the answer that Google provides for dozens of high-traffic queries. When done well, FAQ pages are also a valuable resource for your customers, giving them deeper insight into your business, internal processes, and expertise. Here are five reasons you need a FAQ page on your website.
Having an FAQ page on your site shows customers you are invested in helping them find solutions, and that will go a long way toward creating a sense of trust for your brand. Providing comprehensive answers to common questions also demonstrates thought leadership and authority within your industry, which makes your site visitors more confident about doing business with your company.