Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

September 2010
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VIDEO: Learn from Shoemoney, my daughter, Duane and Steve (oh, and me too!) how to monetize your blog

I'm in NYC for SMX East which starts tomorrow and I'm very excited about it. But what I'm getting even more geared up for is Blog World Expo in a couple weeks. That's because my daughter Chloe Spencer, the Neopets blogger, is going to be speaking there o… more »
Posted by Stephan Spencer on 10/04/2009 | Permalink

Comments (2)| Comments RSS | Filed under: Ecommerce, Blogging, Conversion monetization            

Ferrit, RIP

New Zealand comparison shopping engine Ferrit is no more. They blew through an incredible amount of money, had their day in the sun, and now they are gone. I'm sad about that. Not because they were a past client of Netconcepts (back when they had mone… more »
Posted by Stephan Spencer on 01/30/2009 | Permalink

Comments (6)| Comments RSS | Filed under: Ecommerce, Online Retail            

Widget Best Practices

The following is from a handout I developed for my presentation on the use of widgets in online retail at the Shop.org Strategy & Innovation Forum earlier this year. It's a checklist of widget best practices. Enjoy! (There's also a Word doc version o… more »
Posted by Stephan Spencer on 08/28/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Ecommerce, Online Retail widgets            

Marketing on a Shoestring Budget - Steve Spangler Interviewed

You gotta check out this WebProNews video interview at ACCM 08 of Steve Spangler - the science teacher turned catalog company CEO/Emmy award winner/keynote speaker/toy inventor: In the video, Steve talks about how his Mentos + Diet Coke experimen… more »
Posted by Stephan Spencer on 06/26/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Web Marketing, Blogging, Online Retail, Podcasting, Social Networking blogging, social media, youtube            

Live Blogging ACCM: Increasing Web Sales on a Shoe String Budget

I'm here at ACCM in the session "Increasing Web Sales on a Shoe String Budget". Here's the session description: As the cost of doing business online continues to increase, small businesses must be strategic and creative in how they expend limited funds… more »
Posted by Stephan Spencer on 05/21/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Ecommerce, Web Marketing, Blogging, Online Retail            

Video Tutorial: Discountflies.com

Sometimes, I get the chance to update my website critiques through video presentations. Last February, I had devoted some time to Discountflies.com. Over a year and a half later, I was able to revisit their site through a video tutorial. You will need… more »
Posted by Stephan Spencer on 11/21/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Web Design seo tutorial, video, website critique            

Microsites: SEO Pros and Cons

In my article on Search Engine Land, I talk about how microsites can help your company. To give you a good example, I address a microsite that my company, Netconcepts, built for Countrywide called Credit Demystified implementing a tag cloud and tag pages… more »
Posted by Stephan Spencer on 11/20/2007 | Permalink

Comments (2)| Comments RSS | Filed under: Ecommerce microsites            

Tools, Tools and Production Tool Supply

In an article hosted at Practical eCommerce, Amy Africa and I co-author an in-depth website critique on industrial tool supplier Product Tool Supply. Through my critique, I found a number of things that were affecting their overall SEO. Only 20 pages… more »
Posted by Stephan Spencer on 11/19/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce website critique            

Critique of Red Envelope's Site

In an article I had co-authored for Multichannel Merchant entitled, "Red Envelope's Website Critique," I had gone into detail about the site's functionality and came across this interesting discovery at the time I looked at their site. The category… more »
Posted by Stephan Spencer on 11/19/2007 | Permalink

Comments (2)| Comments RSS | Filed under: Ecommerce website critique            

Last-Minute Holiday Tips for Online Retailers

Whether you own a small, online shop or a large retail site, you're probably scrambling to get some last-minute things done to gear up for a successful holiday season. In my article at CNet, I go into some great last-minute tips to help you achieve the s… more »
Posted by Stephan Spencer on 11/13/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Blogging, Online Retail, Social Networking holiday season            
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