Ferrit, RIP

New Zealand comparison shopping engine Ferrit is no more. They blew through an incredible amount of money, had their day in the sun, and now they are gone. I’m sad about that. Not because they were a past client of Netconcepts (back when they had money). But because they were a comparison shopping engine that […]

Widget Best Practices

The following is from a handout I developed for my presentation on the use of widgets in online retail at the Shop.org Strategy & Innovation Forum earlier this year. It’s a checklist of widget best practices. Enjoy! (There’s also a Word doc version of this available for download: widget_checklist.doc.) Thinking of developing a widget for […]

Marketing on a Shoestring Budget – Steve Spangler Interviewed

You gotta check out this WebProNews video interview at ACCM 08 of Steve Spangler – the science teacher turned catalog company CEO/Emmy award winner/keynote speaker/toy inventor: In the video, Steve talks about how his Mentos + Diet Coke experiment turned into a YouTube sensation and how he was able to leverage it for his own […]

Live Blogging ACCM: Increasing Web Sales on a Shoe String Budget

I’m here at ACCM in the session “Increasing Web Sales on a Shoe String Budget”. Here’s the session description: As the cost of doing business online continues to increase, small businesses must be strategic and creative in how they expend limited funds and resources. This session will discuss ways to maximize your conversion and average […]

Synopsis of key findings from the CyberSource study on online fraud

Some interesting findings in the CyberSource 2006 Online Fraud Report: Chargebacks accounted for less than half of fraud losses The rate of fraud associated with international orders is twice as high as the overall average Merchants reject international orders at a rate three times higher than the overall average An estimated $2.8 billion in online […]

Microsites: SEO Pros and Cons

In my article on Search Engine Land, I talk about how microsites can help your company. To give you a good example, I address a microsite that my company, Netconcepts, built for Countrywide called Credit Demystified implementing a tag cloud and tag pages that boosted the Google page count to 1,100. In this quote, I […]

Video Tutorial: Discountflies.com

Sometimes, I get the chance to update my website critiques through video presentations. Last February, I had devoted some time to Discountflies.com. Over a year and a half later, I was able to revisit their site through a video tutorial. You will need Flash Player 9 or above to view the video, hosted on Practical […]

Tools, Tools and Production Tool Supply

In an article hosted at Practical eCommerce, Amy Africa and I co-author an in-depth website critique on industrial tool supplier Product Tool Supply. Through my critique, I found a number of things that were affecting their overall SEO. Only 20 pages exist in Google of the site PTS-Tools.com (according to a search for “site: pts-tools.com”), […]