In October 1998, an e-commerce software vendor launches with the name Accompany, which, when said aloud, sounds exactly like “a company.” As in “Hi, I’m calling from Accompany.” “Which company?” “Accompany.” And so forth. It changes its name to MobShop in March 2000.In my post on the News.com blog titled “Eleven steps to buying a domain name that doesn’t suck, I give another classic example of a domain name faux pas: therapistfinder.com. No, it’s a site for finding therapists, not rapists. You also have to consider whether your choice of domain name will get you inadvertently blocked by email firewalls or the search engines’ adult filters. Take for example this parts store – partsexpress.com – hyphenating the two words would have been a good idea. Ditto for whorepresents.com, an agency that represents celebrities. Here are a few other examples of domain names gone horribly wrong:
- cumstore.co.uk for Cumbria Storage Systems, Ltd.
- choosespain.com to travel in Spain, pain-free!
- mammotherection.com deals with modern architecture and engineering
- cummingfirst.com is for a church in Cumming, Georgia