Most business owners know that raising their profile in the media has potentially massive benefits. Becoming a household name is lucrative, if you can manage it.
Unfortunately, hiring an agency is notoriously expensive, and navigating the media world can be complicated and intimidating for the inexperienced.
Publicity doesn’t have to be difficult. It’s something that you can do in-house if you have the will.
Like most things in business and in life, successfully gaining publicity is about building relationships, understanding some basic human psychology, and offering plenty of value.
Over the years, I’ve interviewed some of the best publicists and PR experts in the business on my podcast, Marketing Speak. I’ve personally used many techniques that they’ve recommended and I’d suggest you do the same!
Here are a few to get you started.

Hey Stephan, really love the analogy of the ID and bouncer. It’s always helped when there’s a lot of content online when people Google you and find out you’re legit. Actually I get a discomforting feeling when I see an expert with no content online. In your opinion, what would you say is that one thing that really had the greatest impact on building your personal authority?
Hi Zak, thanks for your question. There’s no short cut to authority. It’s something you need to be working at constantly. That said, I think the best strategy is to aim high and go for venues/opportunities that offer the biggest payoff. You don’t have to start small!
Thanks for your response Stephan. Makes sense. Gets you more exposure and attention.