Link building is the cornerstone of any serious SEO strategy. If you want rankings, then an ongoing program of acquiring links from high authority sites is absolutely necessary. Unfortunately, there is plenty of outdated information on link building strategies available on the internet.
One of the most common link building techniques is link outreach, where you manually solicits links by emailing the editors or publishers of relevant websites. When done correctly, outreach can be a highly effective method for acquiring links.
However, the manual nature of link outreach makes it a time consuming exercise, and many people look for shortcuts. This is understandable, but cutting corners can lead to lazy practices that sometimes verge on spam.
If you want your link building to be successful, it needs to be done with respect and care.
Here are five of the most common mistakes I see when people making when conducting link outreach.

Great advice. It’s important to understand that linkbuilding – like anything in business – is a two-way street. You have to offer value to get value; not just take.
Hi Stephan, really nice article. I really like your tips. We need to take care of these mistakes in outreach campaigns. These silly mistakes will make a large impact especially not following up on time.
Very interesting, Stephan. Thank you
Outreach plays a vital role in link building techniques. I think this topic is very helpful for those brand and agencies who are interested to outsource their link building.
Thanks, Stephan