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My website loads fast enough. Why do I need to learn about page speed?

While it may look as if your page loads quickly, there are many underlying factors that are invisible to the untrained eye. Since page speed is a key “signal” that Google uses to make decisions about what pages rank, understanding it in detail is vital.

Will this course teach me everything I need to know about ranking #1 on Google?

The course covers some of the most common issues that stop businesses from ranking in Google. If you put the work in, and do everything properly, there’s no reason why you can’t rank #1 in Google. However, SEO isn’t just about the number one ranking. It’s about using data to develop insights into your market, […]

I already have good content. Won’t Google just figure out what my site’s about automatically?

Good content is one thing, but there are many factors to consider—is it organized in a way that makes it easy for Google to understand? Can your users find what they need quickly and simply? In this course, I will teach you best practice techniques to boost engagement, and ultimately, sales!

Will this course help me find the reason why my site has low traffic?

There are many reasons why your site might have low traffic. This course introduces the most common SEO problems, and gives advice on how to fix them. If you still can’t solve your traffic problem, get in touch! I’m happy to provide further advice where needed.

I use Google Analytics and it already tells me everything I need to know. Why do I need to use these other programs?

Google Analytics is a powerful tool that gives you amazing insight into your users. However, if you really want to beat your competition and uncover new, lucrative opportunities, you’ll need to get your data from a range of sources.

My site has been penalized by Google. Will this help me fix the problem?

Yes! You will learn the main reasons that Google penalizes websites, and how to recover from them.

A UX professional designed my site and it looks fine to me. Why do I need to audit it?

While there are many skilled UX professionals who can provide valuable advice, they hail from all sorts of backgrounds—and many of them have no understanding of Google’s search algorithms. I’ve been in the online marketing game since the 90s. Over the years I’ve watched Google’s algorithm evolve. This course will teach you what works, and […]

I’m not sure I have time to take this course. Can I just hire Stephan to audit my website?

Absolutely! Get in touch.

There’s something wrong with my site, and I don’t know what it is. Will this course help me figure it out?

Absolutely! Every website owner should have the basic diagnostic skills to understand why Google is penalizing their website. For many people, this course has proved invaluable, allowing them to avoid lost revenue and expensive consultants.

My brand is huge, and Google loves us. Why would I waste time on an audit?

If you don’t think there’s any room to increase your traffic, or improve your online sales and conversions, then that’s great. But, I can tell you that I’ve worked with some pretty huge brands on some very large sites, and there is almost always room for improvement.
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