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I hired an SEO consultant and it didn’t do anything for my website or my business. Why do I need to take a course in it?

I’m sorry to say that there are fly-by-night SEO firms out there. Some of them promise you the world, only to deliver rankings that disappear a few months later. This is not how SEO should work at all!Every website owner should have a basic understanding of SEO, especially if you want to get your content […]

So, this course will help me diagnose the problem with my website. But what if I don’t know how to fix it?

This course will absolutely teach you to diagnose the most common problems that may be keeping you from ranking in Google searches. Not only that, but it will go into detail—with plenty of examples—on how to actually fix those problems.If you’re still having trouble, I’m happy to provide guidance on where you’re going wrong.

I already know how to code. Why do I need to take a course to learn how to audit my website?

Knowing how to code is a huge advantage in the SEO world. However, there is much more to Google rankings than good code. A big part of SEO is developing a coherent content strategy that gets you attention and links, and keeps your audience engaged. While I do cover some technical elements in this course, […]

My WordPress site/CMS has and SEO plugin that automatically optimizes my site. Why do I need to do a manual audit?

While SEO plugins are certainly useful, on their own they are no match for a manual website audit, deep keyword research, and a well-thought out strategy that’s tailored to your niche.

I taught myself how to use Google Search Console. What more do I need to know?

Google Search Console is a very useful tool, and all website owners should sign up for it. As an SEO, I’ve been using Google Search Console practically since it was introduced (as Google Webmaster Tools) many years ago. While the basics are relatively easy to grasp, there are some powerful tricks and features that only […]

Sounds interesting, but how will this course really benefit my business?

If you’re interested in getting more organic traffic to your website, higher conversion rates, more online sales, and lower PPC advertising costs, then this course can definitely benefit your business!

What is Screaming Frog, and why do I need to know how to use it?

Screaming Frog is a tool that allows you to analyze your website for problems that may affect your Google rankings, as well as the overall performance of your site. Even if you do not sign up for my course, I suggest that you download and run it on every website you own. If you’re seriously […]

I’ve done SEO courses before, and I didn’t really see the value in it. Will this course be any different?

There are many SEO courses on the market. Some of them are good. Some of them are not so good. Where many courses fail is in their ability to present complex technical information in a straightforward manner. I present each step in an easily digestible, bite-size chunk of information so that you don’t get lost. […]

Why would I do a course that just tells me how to fix broken links on my website?

It’s true that broken links are bad, and can definitely affect the performance of your website. However, SEO is a complex discipline, and there are many reasons why a site might not be ranking. Every website owner should have at least a basic understanding of how to diagnose and solve these issues. Otherwise, you’re letting […]

I noticed that the course is mostly video content. If I have a question that’s not covered in the video, can I contact you directly?

Of course! I’m happy to answer any questions you have.
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