If you could magically get traffic to your website for free, that would be great. Unfortunately, there are always going to be costs involved in running a website. Whether that means regularly producing content, paying for advertising, or investing in SEO; time, energy, and money are needed to stay competitive. That said, an effective SEO […]

In one sense—that you don’t have to pay for clicks—SEO is free. But maintaining your Google rankings does take work. If you’re not prepared to set aside a budget and resources for SEO, then you might be better off sticking to paid advertising. In the long term, an investment in SEO will be cheaper. And, […]

There‘s no reason why you can’t do both. In fact, developing an SEO strategy raises some key questions about your core business, who your customers are, and how you go about your marketing. And it can help you solve many problems both offline and online.

What does it tell you if an SEO company is cold emailing you to rustle up some business? For one thing, they’re not very good at their job! Otherwise they’d be drowning in leads due to all the referrals they would receive from clients who rank #1 in Google. So, go ahead and hire them. […]

Social media is vitally important to any marketing strategy. However, the fact is, most transactions still happen outside of social media—usually on a website. If you rely on one social media site for traffic and conversions, you’re putting all your eggs in one basket. A good SEO strategy will help you draw on traffic from […]