FAQ Archive - Page 7 of 9 - Stephan Spencer

I hired an SEO consultant before, and it didn’t work. How do I know it’s going to be different this time?

Without seeing the strategy and how it was implemented, I can’t know for sure why your previous attempts at SEO failed. Even if the strategy was sound (which isn’t always the case) there are many variables that can affect the outcome. Common problems include bad content, slow page load time, poor quality back links, and […]

I’m sold, but my company/manager/accounting department will never approve the budget for this. How do I get buy in?

Get in touch! We may be able to put together a presentation for your board or management team.

I just need some help with a few tweaks. Can you give me a one-off consultation?

Absolutely. I’m happy to audit your website, and provide a list of recommendations to fix any problems I find.

I work in the marketing department and the rest of the team thinks SEO is a waste of time. How do I change their minds?

Again, I’m happy to put together a presentation to show what kind of results can be achieved. Just drop me a line!

Will SEO help me understand what my customers want from me?

As soon as someone clicks on your website, you have amazing insight into who they are, where they came from, and what they’re looking for. Effective marketing is all about data. The more traffic you get, the better your understanding of your average customer. And that’s invaluable!

Why is SEO important?

If you want to get traffic to your website, and customers to buy your products online, then SEO is vitally important. Without it, you either won’t get found, or you’ll get found by the wrong people.

Can’t I just teach myself SEO?

Sure. There are plenty of resources online to learn the basics. We’ve been in the business for several decades; so if you want advice on what really works, get in touch! We also offer SEO coaching services. However, there are some minimum skill requirements, so contact us before you sign up.

I see that you’ve done some work for my competitor. Would it be a conflict of interest to work with me if I want to rank for the same keywords?

While you may be directly competing with a company we’ve worked with to rank in Google, no two businesses are exactly the same. In fact, the keywords you need to target may be completely different.

Stephan is just one person, but I need a full service agency. How will I manage the implementation?

Sometimes, my clients can easily manage the implementation themselves, with a little guidance. Other times, they need help. While I am just one person, I also have a crack team of writers, developers, and designers at my disposal whom you can count on to get the job done.

I’m not a technical person. How can I be sure it’s not all smoke and mirrors?

I’ll explain everything I recommend in layman’s terms, or, I’m happy to work with a developer or marketing person who is technically minded. When it comes down to it, even the most technical aspects of SEO can be explained in simple terms.