There is a persistent myth that spending money on Google Ads will have benefits for your organic listings. However, this is not the case at all. There is a clear division between Google’s paid and organic departments, and there is no SEO benefit from buying Google Ads.
One of the benefits of SEO is that you don’t have to directly pay for traffic. However, even if you are doing well organically, there is no harm in experimenting with Google Ads if you have the budget. You may want to use Google Ads to test out new niches or keywords before you invest […]
If you want people to link to your site, you need to give them a reason to link to you. That means creating amazing content (linkbait), mentioning their name or brand (egobait), or giving them something useful, like an infographic. Once you have something noteworthy, start an outreach campaign to tell people about it.
I’m sorry to say that there are fly-by-night SEO firms out there. Some of them promise you the world, only to deliver rankings that disappear a few months later. This is not how SEO should work at all!Every website owner should have a basic understanding of SEO, especially if you want to get your content […]
This course will absolutely teach you to diagnose the most common problems that may be keeping you from ranking in Google searches. Not only that, but it will go into detail—with plenty of examples—on how to actually fix those problems.If you’re still having trouble, I’m happy to provide guidance on where you’re going wrong.
Knowing how to code is a huge advantage in the SEO world. However, there is much more to Google rankings than good code. A big part of SEO is developing a coherent content strategy that gets you attention and links, and keeps your audience engaged. While I do cover some technical elements in this course, […]
Google Search Console is a very useful tool, and all website owners should sign up for it. As an SEO, I’ve been using Google Search Console practically since it was introduced (as Google Webmaster Tools) many years ago. While the basics are relatively easy to grasp, there are some powerful tricks and features that only […]
If you’re interested in getting more organic traffic to your website, higher conversion rates, more online sales, and lower PPC advertising costs, then this course can definitely benefit your business!
Screaming Frog is a tool that allows you to analyze your website for problems that may affect your Google rankings, as well as the overall performance of your site. Even if you do not sign up for my course, I suggest that you download and run it on every website you own. If you’re seriously […]
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