Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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VIDEO: Learn from Shoemoney, my daughter, Duane and Steve (oh, and me too!) how to monetize your blog

I'm in NYC for SMX East which starts tomorrow and I'm very excited about it. But what I'm getting even more geared up for is Blog World Expo in a couple weeks. That's because my daughter Chloe Spencer, the Neopets blogger, is going to be speaking there o… more »
Posted by Stephan Spencer on 10/04/2009 | Permalink

Comments (2)| Comments RSS | Filed under: Ecommerce, Blogging, Conversion monetization            

ACCM 2008: Improving Conversion from SEM Traffic

Another great search marketing session at ACCM 2008 was "Conversion is your secret weapon," given by Wine Enthusiast's VP of marketing Glenn Edelman and The Rimm-Kaufman Group's Larry Becker. The first part of the session concentrated on in-depth ways of… more »
Posted by Stephan Spencer on 06/01/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Conversion            

Convert your Customers by Listening to Bryan Eisenberg

I had the pleasure of interviewing Bryan Eisenberg, who is the co-founder and CPO of Future Now, Inc. Bryan is also a high profile speaker, author, consultant, blogger, and the publisher of GrokDotCom. In additional to his role at Future Now, Bryan is al… more »
Posted by Stephan Spencer on 09/12/2007 | Permalink

Comments (2)| Comments RSS | Filed under: Content, Ecommerce, Online Retail, Conversion conversion rate, interviews, personas, podcasts            

"Monetizing Your Site" Powerpoint

Here's the Powerpoint from my "Monetizing Your Website" session at the Search Engine Room conference last week in Sydney. It's mainly about how to improve your monetization (as a publisher, not an advertiser) of the Google ads (and other contextual ads)… more »
Posted by Stephan Spencer on 03/29/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Conversion adsense, contextual advertising, google, monetization, monetizing, ypn            

Make the most of your 'Thank You' pages

The confirmation/thank you that you get when you first sign up for an email newsletter, a webinar, a special offer, or what have you, is a really important first impression. If you send a confirmation email, that email sets the tone for your email relati… more »
Posted by Stephan Spencer on 03/11/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Email, Conversion confirmation email, confirmation page, conversion optimization, marketingsherpa            

Ecommerce Best Practices, Tip #13: Incorporating customer feedback

I've already shared some of the benefits of incorporating discussion forums into your ecommerce site. Now let's delve deeper into the concept of user-generated product review content. Intuitively it makes sense that your customers would convert better… more »
Posted by Stephan Spencer on 11/16/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Ecommerce, Online Retail, Conversion best practices, product reviews, reviews, seo, user-generated content            

Multivariate testing platforms and SEO compatibility

A client recently asked me if there were any SEO concerns around websites managing their content via automated content "enhancement" or "testing" systems such as Touch Clarity, Optimost, Vertster or Offermatica. I am not aware of any issues with sear… more »
Posted by Stephan Spencer on 10/03/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Conversion conversion optimization, multivariate testing, seo            

Ecommerce Best Practice Tip #12: Email customers who have abandoned their shopping cart

An effective way to recapture the potential customer who has abandoned their shopping cart is to send them a reminder email. Don't do it right away. JupiterResearch recommends waiting at least 24 hours. I'd wait a few days. In the email show a photo of e… more »
Posted by Stephan Spencer on 07/21/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Email, Online Retail, Conversion best practices, email marketing, email reminder, recapture, shopping cart abandonment            

Ecommerce Best Practice Tip #9 - a slippery shopping experience

Shopping cart abandonment is of primary concern to online retailers, and for good reason. If real-world stores were like their virtual equivalents, there'd be so many shopping carts littering the aisles the shoppers would have to literally climb over the… more »
Posted by Stephan Spencer on 07/07/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Online Retail, Conversion abandonment rate, best practices, etailing, shopping cart abandonment            

Ecommerce Best Practice Tip #5 - Streamline your site

Is your ecommerce site a breeze to use? Is it fast to download? Does it render (paint) quickly on the screen? If not, is the HTML at least built to display the most important parts of the page first? You can trim precious seconds off the download time… more »
Posted by Stephan Spencer on 05/30/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Ecommerce, Online Retail, Conversion best practices, download speed, html optimization, image optimization            
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