Most businesses run online ads, with Google Ads often being their platform of choice. While it’s pretty easy to learn the basics and set up a campaign in Google Ads, there are a few things you need to understand to keep your ad costs down, your conversion rate up, and make sure that you’re only paying for the most qualified leads. When running online ads it’s best to start small, gather data, and iterate as you scale up. As with all marketing, it’s a matter of testing and continual improvement. So, if you’re new to Google Ads, here are a few things to keep in mind…
"Geo-targeting" idea is Gold! It is the latest buzz word in internet & print advertising alike. The audience is segmented according to their geographical location for this. Once segmented, content is customized to make it specific to the audience. Using this, brands can talk directly to the relevant audience, addressing their specific needs and desires. Thanks for sharing your insight about this topic.