If you’ve been paying attention, you’ll know that podcasting is huge right now. It’s so popular, I don’t even need to quote a bunch of stats at you.
If you’ve looked at the internet in the last year, then you’ll just know.
Starting a podcast is great for a whole host of reasons. First off it’s fun. Second, you’ll (hopefully) get to meet and interview all your heroes. And third, it’s a great way to build your personal brand and promote your business.
However, there’s one major drawback: most of the time, podcasting doesn’t make any money!
That’s fine if it’s a passion project you do in your spare time. But if you’re a serious entrepreneur, at some point you’re going to want to see a return on the time, energy, and money you put into your podcast.
While many podcasters run ads or use Patreon to solicit regular donations from their listeners, smart podcasters use their shows to actually generate opportunities, leads, and sales.
How? Here are a few tips…

Some good points I didn’t think about, I will try them out on my show and let you know. Cheers Stephan
Having a B2B interview podcast that attracts listeners to your website is an excellent investment for your business. Having allied guests in your podcast may not produce an return on investment directly, but they are useful in converting listeners to leads. These guests are the people supporting your services, either by being a past or present client.
Podcasts are really amazing to get leads as it’s gaining more popularity daily. Learn something new today. Thanks a lot!