Marketing is one of those strange disciplines that’s a mix of art and science. There’s no doubt that being a good marketer takes a creative brain and the ability to think outside the box, but it’s also about conducting rigorous testing and creating repeatable results.
Sometimes, marketers place too much emphasis on the creative aspect, and not enough on results. Tom Poland is not one of those people.
Tom is the creator of Leadsology, which he defines as the “science of being in demand.” Tom has spent years honing his lead generation strategy to the point where he has a sure-fire method for creating a flow of high-quality, inbound enquiries to his business on a weekly basis.
It’s so effective, he even trains other business owners how to do it. Recently, I spoke to Tom for my Marketing Speak podcast, and he had some powerful advice on lead generation and marketing in general. It’s an awesome episode, and I suggest you check it out.
In the meantime, here are a few insights Tom revealed on the show to help make your marketing more scientific.

I liked this advice that you should stick to what you’re good at because the best strategy really is to do what comes naturally. However, you still shouldn’t close the door on developing some new skills – marketing is ever-changing, especially in the digital age that we live today things are progressing and changing rapidly.
So I would say stick to what you’re good at but also work on developing other marketing skills.