Google didn’t achieve market dominance by sitting on its hands. Since it was launched in 1998, the world’s most famous search engine has been a frontrunner in search innovation.
Google is constantly improving and refining its algorithms in order to give searchers the most accurate, relevant information.
This has one unfortunate downside for webmasters: constant algorithm updates.
Core algorithm updates can have a devastating impact on your business, especially if you’re not adhering to SEO best practice.
Generally algorithm updates are designed to penalize spam sites trying to game the system, but often genuine sites with problems like technical errors or toxic backlink profiles can often get caught up in the fray.
Even if you’ve never been impacted by an algorithm update in the past, it’s something you really need to keep an eye on. Here are three reasons why:

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