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A mentos viral campaign which did pretty well back here in India was the mentoshelpline.com
Hi, do any of you bloggers know anything about the viral widget called BlogRush. Apparantly it was just launched 8 hours ago.
I found it here in the top of the right column at this Ning site.
www.Linkedin-Entrepreneurs.com
It’s supposed to give you reciprical traffic based on reading the content of your page like Adsense does (but it doesn’t pay anything, just gives free traffic).
It says you actually get like 10x or more traffic back, due to some exponential growth aspect of it. (multi tier affiliate based on who signs under you?)
Does this kind of thing really work? I wouldn’t say no to free traffic.
Viral marketing is a powerful tool, but a large number of viral campaigns fall apart in the initial steps. I read a good article “A Case Study of a Viral Post“. One of the most important things is to get your viral campaing noticed on big sites/media in order for it to spread efficiently in ‘influential ripples’.