Go Mobile or Go Home
Most searches are now done on mobile, and this is only going to increase in the coming years. Google is “mobile first” – meaning, it’s making its decisions for ranking you based on your mobile site rather than the desktop site (in most cases). You’re expected to be mobile-friendly and streaming fast for mobile users, so make sure your site is mobile optimized. This data is pulled from Google’s blog (yes, the horse’s mouth) and it shows some pretty compelling stats about the crucial need for mobile speed:
So what ARE the Core Web Vitals metrics, anyway?
Specifically, Core Web Vitals is a set of 3 key metrics related to page load performance:


How can you take your page’s pulse?
I’m advising all my clients, and basically, anyone who will listen to me, to run, don’t walk to check your core web vitals via the PageSpeed Insights tool to find out where your site currently stands. Entering a URL and hitting “Analyze” will quickly get you a detailed picture of what’s slowing that web page based partly on these parameters, complete with recommendations on how to fix it.- Parameter 1: Time to above-the-fold load. This is the amount of time it takes for a page to display content above the fold after a user requests a new page.
- Parameter 2: Time to full page load. This is the amount of time it takes a browser to fully render a page after a user requests it.
For this reason, Google came to the rescue with Web Vitals. They are a new way of analyzing your web pages and checking beforehand for things you might need to address and improve. Web vitals are a guide made with everybody in mind so that you can easily find out how your website performs. In case there are issues, you should be able to figure out how to address them with ease.