The fourth of my SEO Report Cards led to the “deconstruction” of online golf equipment retailer Golfgods.com, whose president Jason Mischel was lamenting over the “quality” of the site’s 5000-6000 visitors per day. Their #6 ranking in Google for “golf clubs” wasn’t to be sneezed at, however it wasn’t the hole-in-one they hoped for.  Some of my findings…

• Inbound links of any real importance were in short supply. The Google PageRank score for the home page was 4 out of 10 (which is quite low considering that PageRank is on a logarithmic scale).
• The home page contained hundreds of links, which is way more than Google’s recommended maximum of 100 per page.
• From the home page, the brand pages were only available through a dropdown nav (remember: spiders can’t fill out forms). The most popular brands should be text links.
• Golfgods.com has a blog, which is very forward-thinking from both SEO and branding perspectives. Unfortunately, there were no text links to it to pass it link gain, only JavaScript-based links to individual posts which the spiders can’t crawl.

For the rest of the findings, read the full article here. UPDATE: There has been some confusion whether my critique was of the old Golfgods site or the new one. And the answer is that the critique is of the OLD site — the one that was NOT developed by my company, Netconcepts. Just thought I would clear that up.