- Inbound links of any real importance were in short supply. The Google PageRank score for the home page was 4 out of 10 (which is quite low considering that PageRank is on a logarithmic scale).
- The home page contained hundreds of links, which is way more than Google’s recommended maximum of 100 per page.
- From the home page, the brand pages were only available through a dropdown nav (remember: spiders can’t fill out forms). The most popular brands should be text links.
The fourth of my SEO Report Cards led to the “deconstruction” of online golf equipment retailer Golfgods.com, whose president Jason Mischel was lamenting over the “quality” of the site’s 5000-6000 visitors per day. Their #6 ranking in Google for “golf clubs” wasn’t to be sneezed at, however it wasn’t the hole-in-one they hoped for.Â Some of my findings…
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