- Specific customizing of your title tagsÂ
- Ways to clean up your URL structure and aggregate link gain to a single definitive (canonical) URL (i.e. reduce duplicate page issues)Â
- Adding a tag cloud and tag pages to your blog and then optimizing those tag pagesÂ
- Offering text links to related posts
- Adding a Top 10 Posts list to your home page with text links to those posts that you most want to pass link gain toÂ
- Improving your anchor text on permalinks and on external links to other content of yours
- Adding intro copy rich with keywords to the top of the page through the use of sticky postsÂ
- Use of heading tagsÂ
- Use of bold or emphasis tags in the body copy of your blog postsÂ
- (For blogs with multiple authors) Creating an author page for each contributor and linking to their site directly from your home page to pass them link gain using keyword rich anchor text.Â
If you read Marketing Profs, you may have seen my two-part article over the last couple of weeks Ten Tips to Help Your Blog Soar in the Search Engines.Â
The tips involved…
You can add the following:
– ping other blogs
– offer RSS feeds
– etc.