Sales is an art and science. Some of us are born salespeople, while others need years of training. Some even try to avoid selling altogether. Unfortunately, if you run a business, you’re going to have to deal with sales on some level. Ideally, you will be a sales master, always advocating for your business. If you’re not a sales natural, don’t worry. With a little effort, anyone can learn revenue boosting sales techniques and strategies. But where do you start? Over the years, I’ve interviewed some of the best minds in sales and conversion on my Marketing Speak podcast. Those guests have revealed some powerful sales secrets that could change the course of your business. To get started on your journey to sales and conversion mastery, here are five recent episodes with a focus on sales.
What’s the difference between sales and marketing? What are the biggest sales mistakes that business owners make? How can you optimize your pipelines, sales funnels, CRMs and lead generation? All these questions and more will be answered on this highly practical and instructive podcast with Wes Schaeffer AKA the Sales Whisperer. Wes is a sales expert, three-time author and HubSpot Partner who knows his stuff, so I highly recommend checking out this episode. Even top-tier salespeople will learn something from Wes’ approach.
Persuasion is a key skill every salesperson should have. After all, how can you make the sale if you can’t make a persuasive argument? In the digital realm, we now have the ability to collect a wealth of data from our customers’ journeys—from the Google search to the shopping cart. This means we can test and measure the most persuasive calls to action, design, and site architecture. In this episode, internationally recognized conversion expert Bryan Eisenberg explains how to create an effective persuasion architecture to massively boost your bottom line. Bryan has advised companies like Google and NBCUniversal on their conversion strategies, so you know you’re in good hands.
There’s no magic bullet to increase conversions. What works for one business may not translate to another. If you want to boost your conversions, unfortunately, you have to put in the work. That doesn’t mean you have to start from scratch! On this episode hear Khalid Saleh, co-founder of Invesp and author of Conversion Optimization, outlines the best strategies for boosting your conversion rate into the stratosphere.
If you want conversions, you need to know a thing or two about landing pages. A landing page should create an offer so compelling that your prospects can’t help but sign up. With all the data we now have at our fingertips, creating the perfect landing page has been boiled down to a science. If you want to know how to create a cutting-edge landing page with modern methods that have been tested and proven, data scientist and conversion expert Brian Massey is your guy. On this episode you’ll learn the tools and tactics of data-driven design and how they can help you transform your business.
For consultants, coaches and service provides, attracting a consistent flow of clients can be a real challenge. Referrals from friends and associates can dry up quickly and networking events can often be a waste of time. So how do you ensure that you’ve always got interested prospects knocking on your door? Dov Gordon is the founder of The Alchemist Entrepreneur and an expert at helping companies attract a steady stream of qualified customers. How does he do it? Tune in to this fascinating episode to find out. For more great content on sales and marketing, be sure to check out the Marketing Speak archives. Image: Unsplash
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