Image: Paul Sableman [CC BY 2.0 (https://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons The promise of increased engagement and a more authentic connection with customers has already enticed many companies to embrace live video. Larger brands sometimes invest in lavish productions that resemble live television, with elaborate sets, prominent celebrities, and other bells and whistles; but the beauty of social media has always been that you can create content quickly and cheaply. If you don’t have a massive budget but are aiming to produce something a cut above the shaky-cam experiments of your competitors, there are a number of tools that can help you add that extra touch of professionalism to your live videos—and, you don’t have to blow your whole social media budget to do it.
Colin Seal says
I feel live streaming brings small business owners much closer to their clients. We just stared our TDLTV… regularly weekly spot.
We now have industry leaders approaching us for spots (to help promote them and their books etc) but it lifts our profile.