- RSS? Yes, but…
Real Simple Syndication (RSS) finally takes off, and while great for stuff like sampling content, subscriber acquisition, product updates, and grabbing the attention of search engines, he contends that neither is it the second coming for advertising nor is it the replacement for email.
- Podcast Means “Narrowcast”
It may have been the 2005 Word of the Year, but to employ “podcast” technology for marketing purposes? The ability to “timeshift” and consume content on-the-go on your schedule is innovative, but isn’t it possible most of these sound files are being listened to on desktop or laptop computers? And when considering podcasts as part of your marketing plan, think about the payback. A simple press release may be better.
- Email Marketing – The Tower of Babble
Improve email campaign deliverability by adding your SPF text record to your domain’s DNS record. Mail servers look for the sending server’s IP address before passing the email through to the recipient. Also look into adopting SenderID and the other competing protocols put forward by inbox providers and ISPs, to further ensure your emails get delivered. And remember, the cleaner your list, the more emails will be delivered.
- Video Downloads Will Be Huge
With millions of videos already being downloaded from iTunes, it’s a growing market. While folks are tapping into a missed episode of their favorite TV program sans commercials or downloading entire movies, what is the application for marketers? Video on the Internet featuring product demos, or how-to videos to help buyers with their purchase decision, perhaps?
- Newspapers Get Bold
Print media has had to rev up its act to tap into the new generations. The world’s #1 most downloaded podcast The Ricky Gervais Show at Guardian Unlimited is a glimpse of great things to come from the newspaper industry. But where is the money? It’s got to be about more than traffic.
- Multidimensional Marketing
Sure, mashing online maps with overlays of data have far-reaching implications for Internet Marketing. Mapping properties for sale or rent, visualizing where visitors to your website come from, or finding WiFi hotspots or dead zones for cellular networks, are all great applications. And there will be more exciting innovations to come. The rapid advances in Internet technology will be a boon to marketers and researchers alike. But in the urge to innovate or die, don’t make the classic mistake of assuming your audiences are adopting new technologies at the same rate you are. There’s still a place for the traditional.