Email. It’s something we use every day. Yet it’s something that we rarely spend time thinking about. That’s a shame, because with so many overflowing inboxes, putting effort into an ill-thought out email can be a huge waste of time. What’s the point of hitting “send” on an email that will never get a response? Next time you go to write an important email, think less about what you want and more about how you’re going to make this email count. Think about how you’re going to make someone want to respond. You might ask, How do I do that? Easy. There are literally hundreds of studies on what works and what doesn’t. Improving your hit rate is just a matter of listening to the experts. Here are five research-backed tips that will help you write (and send) better emails.
DON’T SKIP THE GREETING:
Emails are so easy to send, but they’re also easy to ignore. When the email starts without addressing the recipient by name, they could easily assume it was sent in mass & doesn’t require a response.