It is a simple fact that if you run a business today, you must also run a website that houses engaging content.
As has been said many times, brands are now publishers.
For companies that have a marketing team or expertise in creating content, this is no problem at all. For those that don’t, it may be challenging to know where to begin.
The good news is that developing great content marketing ideas isn’t some mystical process. The internet may demand content from us, but it has also given us the tools to understand what type of content people want.
You just have to know where to look.
If you’re stuck for ideas, here’s a simple process that you can use to get your creative juices flowing…

I guess the foundation of any idea should sprout from a keyword research. this not only gives us great ideas to write and market but also help the content rank with Google algorithms as we can serve user intent.
Thanks for an awesome read!