- examples of creative, out-of-the-box thinking (as already explained above)
- demonstrable success with link bait being well-received by social news and social bookmarking communities
- the tools necessary to do the job well (e.g. LinkScape, Raven, BuzzStream, SQUID, Enquisite, Internet Marketing Ninjas, SEO Book tools like the Hub Finder, etc.)
- happy customer references
- a good reputation in the industry (as judged by mentions on SEO blogs, forums etc.)
- ideally, evidence of thought leadership (e.g. conference speaking, magazine articles, quotes in mainstream media, a great blog…)
- are given a rationale as to why they want to pursue any given target
- have final approval on every target site they contact
- have final approval before you agree to link back or pay for a link
- are provided a stated deliverable and you have agreed to it
- get an expert to review the contract, like me or Stephan. (Paying a few hundred bucks for a deliverable review might be the wisest money you can spend.)
- are given at least monthly reports of progress
Its not only Indian link-builders who spam, but there are many so-called link builders from China and Philippines who are no less expert than Indians. They keep the web bombarding with spammy links which irritates everybody to no ends. 🙁
John, obviously you are an Indian. Look at your self..do you not spam?