- whether email marketing as we know it is doomed
- the role of RSS – to replace or to augment email
- reliability of email tracking
- navigating past spam filters
- CAN-SPAM legislation
- extraordinary versus ordinary email campaigns
- top most effective email marketing tactics
- objectively selecting an email marketing vendor
- what the future has to hold
Yesterday I conducted another Thought Leaders Summit for MarketingProfs. This one was on email marketing. I had the pleasure of facilitating a conversation between some leading minds in the email marketing space, including Jim Sterne, author of several excellent books on email marketing and a founder of the Web Analytics Association; Shar VanBoskirk, consulting analyst with Forester Research; Eric Kirby, Senior Vice President and General Manager for Email Solutions at DoubleClick; Chris Baggett, founding partner of ExactTarget; Rok Hrastnik, owner of MarketingStudies.net and author of Unleash the Marketing and Publishing Power of RSS; Chris Price, managing director of Permission NZ Ltd; and Neil Squillante, president of LandingPage Interactive.
We covered a lot of ground during the summit, including:
Leave a Reply