How many marketers have been lured by siren song of reddit, only to have been downvoted, banned, or seen their brand smashed upon the rocks?
What at first seems sexy—a site frequented by savvy tastemakers who often make or break viral content or kickstart the next big internet trend—can quickly become a disaster when marketers ignore the rules or treat the reddit community with contempt.
While redditors love being on the cutting edge and discovering fresh content, they are notoriously hostile to inauthentic marketing and self promotion. If they think you’re trying to sell them something, they’ll be quick to slap you with a penalty.
Still, for many brands, the risks are worthwhile, especially if you are creating edgy or entertaining content or are offering an innovative product or service.
Before you wade in, here are five things to avoid doing on reddit.

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