With the amount of time needed to stay at the top of the game in social media, it is inevitable that you will eventually burn yourself out. No matter how much you enjoy being on these sites, and no matter how good of friendships you have made, after a while it becomes tedious. This happens most often to the users who have been trying to become power users, and it continues to happen to the super stars.
So what is the secret to no letting yourself burn out? Taking breaks. This might sound obvious but, if you are like me, social media can become an addiction if you let it. You enjoy the social aspect and you love the traffic benefits… and you constantly want more. You get so caught up in it; everything you do online revolves around getting to the front page of your favorite site.
There is an entire world outside of social media (believe it or not 😉 ) and you need the real one as much as you need the virtual one. It might sound crazy, but this weekend I’m going to be out in the sun WITHOUT my computer. I suggest you try it sometime. 😉 I might send a Twitter update or two from my cell phone, but don’t count on it.