It has been said many times, but it bears repeating: YouTube is much more than a “video sharing” platform. It is currently the world’s second largest search engine. What does that mean for content creators? Three words: Optimize! Optimize! Optimize! Search engines are about much more than “likes” and “shares”: if you don’t give them what they need, you’ll wind up languishing at the bottom of the search results. Thankfully, YouTube optimization is not that difficult, and most of the tools you need are right there on the platform. While there are plenty of advanced optimization techniques, here are a few things that you should be doing at the absolute minimum!
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