With so many marketing pundits foretelling the end of marketing as we know it–with the advent of Artificial Intelligence (AI) taking over the world, the promise of more institutional regulations, and online marketing imposters making it more difficult for the good guys to do good–one of the really good guys is doubling down by releasing the 4th edition of his book on one of those areas where its demise has been erroneously predicted, Search Engine Optimization (SEO). Stephen Spencer, the ultimate authority on SEO, is not only doubling down, but he is predicting even more opportunities in this vast and complicated online media choice. He believes, like most of the “good guys” do, that every challenge is an opportunity…and with the 4th edition of The Art of SEO, he not only updates the opportunities, he creates new avenues and applications available nowhere else. That’s Stephen’s special sauce…and why he is the most sought out speaker and authority on this topic…and why he has spoken to my masterminds multiple times. And it’s time for me to book him again based on this new book…that is disguised as a 4th edition. – Brian Kurtz Titans Marketing and author of Overdeliver