We all get excited when we see a spike in website traffic. But that excitement can quickly sour when we find out that the bump came from a spam site like “buttons-for-my-website.com.”

Unfortunately, these spam sites are far from harmless. Many of them refer traffic to your site for nefarious reasons. Fixing the problem is simple. More importantly, I can also ensure that you maximize qualified organic traffic to your site.

Like on-off drops in traffic, recurring dips can be baffling. Things like seasonality of searches, a drop in the frequency of content updates, or more competitors entering the market are common causes, but tracking down the real culprit can be time consuming.

SEO is long-term investment that needs constant maintenance. I can help you develop a strategy that will give you year-on-year gains in traffic that are less prone to variation. I can also help you pinpoint the cause of dips in traffic, and build in strategies to mitigate them.

If your images aren’t properly optimized, then you’re missing out on a lot of traffic. Don’t worry, you just need to follow a few simple rules in terms of naming conventions, file size, and formatting. If you’ve got thousands of images already up on your site, that’s great. It can be big task to optimize them all, but I’ve got your back!

Most of the time, an increase in Google rankings results in an increase in traffic—but there are exceptions. If this is happening to you, there could be a few reasons why. Are you targeting the wrong keywords? Are your listings compelling enough to attract clicks? Have you considered the searcher’s intent? Fixing the problem involves an analysis of your current rankings and your content, including your meta-data. I can help you increase clicks from your current rankings, while also targeting more effective keywords to boost traffic.

If your competitor is dominating the Google results and it’s costing you business, you certainly should fight back. This doesn’t always mean taking them on directly. A little research can reveal gaps and weak points in your competitor’s strategy that you can take advantage of, including lucrative keywords they may have overlooked. If your competitor is well established in a niche, it may take some time to knock them out of the number one spot, but over the years I’ve helped many businesses achieve this.

Unfortunately, not all SEO consultants are created equal. This is especially true if you decided to go with the cheapest option. Cheaper SEO firms will often do the bare minimum to get you ranking, with no thought to long-term strategies. There is no “quick fix” for SEO, and if you’re willing to invest the time and the resources, I can help you achieve mind-blowing results.

SEO plugins are nice to have and can reduce your manual workload. But without a well thought out SEO strategy to back them up, they are mostly useless. Not sure if your plugins are having an effect? I can provide a manual audit to help you pinpoint any issues, and ensure that your site is up to scratch.

Most website owners don’t take the time and effort to learn about SEO, which is a shame. Congratulations for putting in the hard work! If you’re having trouble, get in touch. Not only can I provide a detailed analysis of where you’re going wrong, but if you’re seriously interested in learning more about SEO, I can provide coaching to assist you in honing your skills. You’ll be an SEO expert in no time!

I’ve been in the online marketing game since the 90s, so I’ve seen a lot of bad websites! I’ve also seen some of the worst sites transformed into online money making machines. No matter how badly your website is performing, there is always something you can do to fix it—even if that means a redevelopment. My in depth audit will uncover the real reasons your website is failing, and then give you concrete recommendations on how to fix it.

Google has many logical reasons to penalize websites. Unfortunately, it’s not always clear to website owners why they’re being penalized. This can be incredibly frustrating. The good news is, there’s no reason to feel stressed! I’ve removed hundreds, if not thousands, of Google penalties during my career. Many times, there’s a simple fix to get you back on Google’s good side again.

Blogs are a great place for key personnel to strategically express their views, and they can add warmth and personality to your brand. The problem is, many blogs are just too boring! Unless you do something different, you’re unlikely to attract a large audience. If your CEO is running a blog, it should fit into your overall content strategy, blending in seamlessly with marketing campaigns, branded content, and other collateral. You should also attempt to make each post as engaging as possible. Sorry—no stories about the weekend fishing trip! I’ve advised the CEOs of major companies on the direction of their blogs, successfully increasing engagement and traffic, and often raising their public profile in the process.

If you want to rank in Google, the fact is, you need content. But not just any old content—you need fresh, exciting, engaging content that people actually want to read. With so much competition in this day and age, that isn’t as easy as it sounds. Your content marketing strategy needs to stick out from the crowd to attract attention and generate links. That means creative ideas that cut through the noise and bring you qualified traffic. I will work with your team to develop a content strategy that’s true to your brand but that also helps you stand head and shoulders above your competitors.

We all know content is king, but developing entertaining and engaging content to meet your customer’s needs can be a challenge—especially if you don’t have a lot of online marketing experience. I’ve advised dozens of businesses on creating a coherent content ecosystem that attracts qualified customers, and guides traffic seamlessly to the products and services they’re searching for.

Producing quality content is key to a successful SEO strategy. Unfortunately, it can be challenging without the right resources. If you have an internal team to do the work, great. If not, I’m able to provide the support of a full-service agency, or help you find skilled creatives to get the job done.

Hubspot offers a lot of great tools that can help you improve the SEO of your website. But for those who don’t have SEO experience or technical knowledge, it can be a challenge to figure out how to used them effectively. If you’re struggling to get everything working, I can assist you in finding the right tools to achieve your goals, whether that be Hubspot or another platform.

While there are some key differences between traditional marketing and online marketing, there’s no reason why your team can’t get up to speed. If you’re having trouble coming up with an online marketing strategy, I’m happy to provide guidance and training, or even assist with new hires where necessary.

That’s great news. I provide specialist training to people looking to expand their knowledge of online marketing. However, some of these services are exclusive and do assume a certain amount of prerequisite knowledge, so contact me before you apply.

Great news! Many people approach me after a redevelopment when their traffic is flagging. Starting from scratch with your SEO strategy gives you a major advantage. I can work with you from concept to completion to ensure your redevelopment is geared towards maximum traffic, sales, and engagement.

I’ve helped many business owners stage a holistic transformation of their lives, and I can help you do the same. Whether you’re looking to become a public figure, contribute to key discussions in your industry, or simply improve your work/life balance, I can help you achieve your goals. I’ve guided many entrepreneurs and business owners on taking things to the next level, whether that means raising their profile and developing a personal brand, or becoming a highly sought after thought leader in their industry. If you set your mind to it, there’s no reason why you can’t do the same!

There are many things to consider before making the move into public life. Get in touch, and we can sit down and chat about your goals.