SEO is vital to the success of your online business. I’m here to help you get it right. It’s only natural that you’ll have a few questions, so I’ve provided answers to the most common queries I get below.
If you have a question that’s not addressed here, get in touch!
When I take on a new client, I do a comprehensive website audit. Then, I give you a set of concrete recommendations. As we implement them, you’ll come to understand more about SEO. With a little guidance, you’ll soon become an expert yourself!
There are many reasons why your traffic may not be converting. Maybe you’re targeting the wrong keywords. Maybe your offer isn’t compelling. Or maybe your site just isn’t user-friendly. I can help you analyze your traffic, and streamline your online sales process to ensure you’re converting that traffic into cold hard cash.
While SEO can be cheaper in the long run, it’s not a “set and forget” strategy as many people believe. In order to ensure results, you need to allocate budget and resources. I can not only assist you in achieving organic rankings, but also help you reduce your CPC and run more targeted and effective PPC campaigns.
I’ve assisted many companies to rethink their marketing strategies in creative ways, resulting in increased attention, traffic, and links to their websites.
After I conduct an audit of your site, I will provide a list of recommendations, including ways that you can tweak your offers and improve your sales funnel for maximum results.
Ranking in Google is vital if you want people to find you. But it’s also important to simplify the purchase process. I’ve helped many clients improve their site’s usability to maximize engagement and sales, and I can do the same for you.
The good news is, there’s no reason to feel stressed! I’ve removed hundreds, if not thousands, of Google penalties during my career. Many times, there’s a simple fix to get you back on Google’s good side again.
I’ve helped many companies—from small startups to multi-national corporations—take full advantage of a website redevelopment, and I’d love to do the same for you.
From a loss in organic rankings to problems with referral partners, there are too many potential causes to list here, but I can tell you that I’ve been around long enough to see—and fix—pretty much all of them.
As someone who has optimized innumerable websites and achieved rankings for many powerful high-traffic keywords, I can guide you with insider tips and tricks that will turn you into an expert keyword researcher in no time!
I’m always looking to develop long-term relationships with my clients. I’m always honest about what we can achieve, how long it will take, and how much it will cost.
When optimizing your site, you’ll need to make sure you have the correct meta-data on every page. This can be a painstaking process, especially for larger sites, but it’s a very important part of SEO. I’ve optimized hundreds of sites for companies of all shapes and sizes, and I can guide you on the most efficient way to update your meta-data.
The cornerstone of your content strategy should be engaging content that people actually want to read. If Google thinks you’re trying to game the system, they’ll move to punish you swiftly. Whether you need someone to provide advice to your marketing team, or someone to produce the content for you, I can help.
I’ve helped many clients transform large and unwieldy sites into a well-oiled conversion machines!
Learning how to structure information to make it usable and useful to your customers is a long process, and requires deep research into customer habits and visitor trends. I can provide guidance to ensure that your content is structured for maximum sales and engagement.
Unfortunately, these spam sites are far from harmless. Many of them refer traffic to your site for nefarious reasons. Fixing the problem is simple. More importantly, I can also ensure that you maximize qualified organic traffic to your site.
Fixing the problem involves an analysis of your current rankings and your content, including your meta-data. I can help you increase clicks from your current rankings, while also targeting more effective keywords to boost traffic.
SEO is long-term investment that needs constant maintenance. I can help you develop a strategy that will give you year-on-year gains in traffic that are less prone to variation. I can also help you pinpoint the cause of dips in traffic, and build in strategies to mitigate them.
While your site might seem to load quickly, there are many technical issues to consider that may not be apparent to the untrained eye. I can work with your developers or web provider to ensure that your site’s load time isn’t affecting your Google rankings.
Why would they serve up your page when they can get original content somewhere else?
The bad news is, if you want to improve your organic traffic, you’re probably going to have to start from scratch and create original content. If this seems like a daunting task, don’t worry—I can guide you to do it in the most efficient and effective way possible, including sourcing content from professional SEO writers.
Not only can I provide a detailed analysis of where you’re going wrong, but if you’re seriously interested in learning more about SEO, I can provide coaching to assist you in honing your skills. You’ll be an SEO expert in no time!
While SEO is essential for a successful website, it should blend in with your overall marketing mix. I can work with you or your marketing team to ensure you get that mix right the first time, achieving the best possible conversion rates with the lowest possible CPC.
If you’ve paid for a site with a slick look and feel, but have no traffic to show for it, don’t worry. A comprehensive site audit will reveal where your developers went wrong. And, most issues can be easily fixed. I’ll provide you with a detailed list of recommendations, and a roadmap to get you to your traffic goals.
A little research can reveal gaps and weak points in your competitor’s strategy that you can take advantage of, including lucrative keywords they may have overlooked. If your competitor is well established in a niche, it may take some time to knock them out of the number one spot, but over the years I’ve helped many businesses achieve this.
There is no “quick fix” for SEO, and if you’re willing to invest the time and the resources, I can help you achieve mind-blowing results.
If you’re struggling to get everything working, I can assist you in finding the right tools to achieve your goals, whether that be Hubspot or another platform.
If your CEO is running a blog, it should fit into your overall content strategy, blending in seamlessly with marketing campaigns, branded content, and other collateral. You should also attempt to make each post as engaging as possible. Sorry—no stories about the weekend fishing trip!
I’ve advised the CEOs of major companies on the direction of their blogs, successfully increasing engagement and traffic, and often raising their public profile in the process.
Your content marketing strategy needs to stick out from the crowd to attract attention and generate links. That means creative ideas that cut through the noise and bring you qualified traffic. I will work with your team to develop a content strategy that’s true to your brand but that also helps you stand head and shoulders above your competitors.
No matter how badly your website is performing, there is always something you can do to fix it—even if that means a redevelopment. My in depth audit will uncover the real reasons your website is failing, and then give you concrete recommendations on how to fix it.
I’ve advised dozens of businesses on creating a coherent content ecosystem that attracts qualified customers, and guides traffic seamlessly to the products and services they’re searching for.
There are many things that can work against your company’s public profile, from negative sentiment online to outdated branding. I’ve worked with many companies to overhaul their online reputation, and helped them become respected industry leaders.
I’ve guided many entrepreneurs and business owners on taking things to the next level, whether that means raising their profile and developing a personal brand, or becoming a highly sought after thought leader in their industry. If you set your mind to it, there’s no reason why you can’t do the same!