Case studies are a powerful form of social proof for your business. It’s an opportunity to demonstrate how your product or service works in detail through a real-world example. Unlike testimonials, which provide a quick endorsement, case studies allow you to dive deep into your relationship with your client and really educate readers on the […]

Way back in 2016 (it seems so long ago!), Brian Dean, noted authority on SEO and founder of Backlinko, coined the term “guestographics” to describe a link building strategy he described as part guest post, part infographic. In this post on Backlinko.com, Brian outlined the guestographics method for gaining backlinks. The strategy is relatively straightforward: […]