What makes a great copywriter? It’s a mistake to think you need to be a literary genius who’s read War and Peace to write good copy. In fact, it might even hold you back. The best copywriters know how to communicate their ideas in a simple and straightforward way that anyone can understand. You don’t […]

Aging is one of those things that seems inevitable. What can you do beyond a little plastic surgery and a healthy diet to keep yourself young?  It turns out…quite a lot!  In the last few years, the science of aging has been progressing rapidly, with many breakthroughs and discoveries. We are now starting to learn […]

The SEO world has been buzzing about Featured Snippets for a while now. I’ve written at length about Featured Snippets and I’ve developed strategies for many of my clients, helping them achieve “Position Zero” for high-traffic terms.  Many rightly see Featured Snippets as an opportunity. After all, optimizing for Featured Snippets also means you are […]

Google didn’t achieve market dominance by sitting on its hands. Since it was launched in 1998, the world’s most famous search engine has been a frontrunner in search innovation.  Google is constantly improving and refining its algorithms in order to give searchers the most accurate, relevant information.  This has one unfortunate downside for webmasters: constant […]