As marketers and business owners, what’s the one part of our jobs that we hate the most? I’m not psychic, but I’m guessing that if I said, “cold calling” 99% of people would agree with me. If you’ve ever done it, you’ll know why. As humans, we dread rejection. People who aren’t very good at […]

Content is easy to find. Good content? Well, that is not so easy to find. We don’t need more content in the world of marketing. We need better content. Content marketing has been a buzzword for years—and people are trying everything in order to attract readers. There are no cheat codes for content marketing. You […]

What makes a good leader? It’s a question that plagues business owners around the globe. You can find enough literature and think-pieces on this subject to make your head explode. Everyone can benefit from their own unique management style. Still, there is something to be gained by learning from the best. Today’s top CEOs are […]

Let’s face it: running an online business isn’t easy. Hardwork and elbow grease mean nothing if you don’t have the right marketing, audience and conversions to keep your business afloat. In today’s crowded online marketplace, starting a business can seem like an impossible task. But it doesn’t have to be. There are plenty of tools […]

In the SEO world, Google is king. That means if you run a website, it’s critical to play by Google’s rules. Otherwise, you may end up on the wrong side of a dreaded Google penalty and see a big drop in your rankings, traffic, and overall revenue. I’ve spent years learning how to steer clear […]