Google didn’t achieve market dominance by sitting on its hands. Since it was launched in 1998, the world’s most famous search engine has been a frontrunner in search innovation. Google is constantly improving and refining its algorithms in order to give searchers the most accurate, relevant information. This has one unfortunate downside for webmasters: constant […]
How Video Can Help You Increase Conversion Rates
Video is hot right now and it’s time to jump on the bandwagon, if you haven’t already! Just grab a camera and start shooting… The views and clicks will start rolling in and you’ll soon be reaping the benefits, right? Well, maybe… First you’ve got to decide what you’re actually trying to do with all […]
How to Write the Perfect SEO Title Tag for Your Page With Examples
It’s shocking how many sites get their title tags wrong. Just search any term on Google and you’ll see at least a few bad examples: single word titles, keyword stuffed titles, titles that start with a brand name… If there’s a way to do title tags wrong, there is a website that’s found it! Often, […]
Think FAQs Are Boring? Your Customers Don’t: Here’s Why
You might think that in an era where you can simply Google the answer to any query in seconds, creating a FAQ page with a long list of questions and answers is a redundant exercise. Spoiler: it’s not… In fact, this is precisely why FAQ pages are important: having an authoritative list of answers to […]
How to Get Amazing Video Testimonials From Your Clients
Do you have testimonials on your website? If you’re answer is “No,” you better get some—right now! Even if you do have testimonials, it may not be enough. Text-only testimonials are fine. They provide a basic level of social proof that will better help your customers make decisions. However, if you want to add another […]
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