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The Most Definitive Copywriting Books of All Time

August 16, 2019 By Stephan Spencer Leave a Comment

What makes a great copywriter? It’s a mistake to think you need to be a literary genius who’s read War and Peace to write good copy. In fact, it might even hold you back. The best copywriters know how to communicate their ideas in a simple and straightforward way that anyone can understand. You don’t […]

Filed Under: Blog

How to Live Longer: 5 Podcast Episodes to Unlock the Secrets of Aging

August 6, 2019 By Stephan Spencer Leave a Comment

Aging is one of those things that seems inevitable. What can you do beyond a little plastic surgery and a healthy diet to keep yourself young?  It turns out…quite a lot!  In the last few years, the science of aging has been progressing rapidly, with many breakthroughs and discoveries. We are now starting to learn […]

Filed Under: Blog

The Rise of “No Click” Searches and Why They Matter 

July 30, 2019 By Stephan Spencer 1 Comment

The SEO world has been buzzing about Featured Snippets for a while now. I’ve written at length about Featured Snippets and I’ve developed strategies for many of my clients, helping them achieve “Position Zero” for high-traffic terms.  Many rightly see Featured Snippets as an opportunity. After all, optimizing for Featured Snippets also means you are […]

Filed Under: Blog

3 Reasons Every Website Owner Should Care About Google Algorithm Updates

July 26, 2019 By Stephan Spencer 1 Comment

Google didn’t achieve market dominance by sitting on its hands. Since it was launched in 1998, the world’s most famous search engine has been a frontrunner in search innovation.  Google is constantly improving and refining its algorithms in order to give searchers the most accurate, relevant information.  This has one unfortunate downside for webmasters: constant […]

Filed Under: Blog

How Video Can Help You Increase Conversion Rates

July 15, 2019 By Stephan Spencer 1 Comment

Video is hot right now and it’s time to jump on the bandwagon, if you haven’t already!  Just grab a camera and start shooting… The views and clicks will start rolling in and you’ll soon be reaping the benefits, right?   Well, maybe…  First you’ve got to decide what you’re actually trying to do with all […]

Filed Under: Content Marketing

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