Jay Abraham is a legend in the marketing world. Over the course of his illustrious career, he’s founded his own consulting firm, authored a dozen books, and counseled some of the world’s most prominent business gurus. Few marketers can match his resume, which is why he’s widely known as “the godfather of marketing.” He’s also […]
Turn Your Livestreams Into Professional Broadcasts With These Handy Tools
Image: Paul Sableman [CC BY 2.0 (https://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons The promise of increased engagement and a more authentic connection with customers has already enticed many companies to embrace live video. Larger brands sometimes invest in lavish productions that resemble live television, with elaborate sets, prominent celebrities, and other bells and whistles; but the beauty of […]
7 Expert Productivity Hacks from the Optimized Geek Podcast
Image: The Passion of Creation by Leonid Pasternak Whether your goal is to start your own business, write a book, or learn a new skill, distraction and procrastination are the enemy. Is there anything more frustrating than watching the day slip away and your goals go up in smoke? It doesn’t have to be like that. […]
Seth Godin on Why Facebook is Like a Fax Machine and What That Means for Your Business
Image: “seth godin” (CC BY 2.0) by @MSG Seth Godin’s book, The Purple Cow, is an absolute classic. If you are a marketer or work in advertising and don’t own a copy, then I would recommend clicking over to Amazon right now and grabbing one! Recently, I was thrilled to be able to interview Seth for my Marketing Speak […]
Three Proven Headline Tweaks That’ll Get You More Clicks
One of the greatest skills you can learn as a marketer is how to write a compelling headline that inspires the reader to take action. Whether you’re creating a video on Facebook live or an opinion piece for the New York Times, the headline is the first thing people see. And, it’s often the only […]
