What makes a great copywriter? It’s a mistake to think you need to be a literary genius who’s read War and Peace to write good copy. In fact, it might even hold you back.
The best copywriters know how to communicate their ideas in a simple and straightforward way that anyone can understand. You don’t need flowery language and complicated metaphors.
In fact, the most important skill a copywriter can have is knowing how to sell.
So, if you’re a business owner or a salesperson who’s spent time with customers and knows how they think, you already have a big advantage.
It also doesn’t hurt to take a few lessons from the masters. Over the years, I’ve personally read a lot of books on copywriting. Recently, a client asked me for my recommendations on the best, so I thought I’d share my list with you:

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