Remember those old commercials… “This is your brain. This is your brain on drugs.” ? Well, if you do, then just imagine a take-off on the commercial… “This is your website. This is your website on WordPress.” But in this version, imagine the latter is an Olympic weightlifter on steroids. If I hadn’t made the case enough for WordPress as a CMS for regular websites (not just blogs) in this recent post and in this recent case study, then I guess the traffic increases must not have been impressive enough for ya!
So we decided to start experimenting with WordPress on microsites for clients. The first client guinea pig was Countrywide, and the site was Credit Demystified. I don’t have any Before and After stats to share on this one, because the site was launched under WordPress from the get-go. Once we have a bit of a track record going (the site is less than a month old), I’m hoping that our client will give me permission to share some metrics here. So stay tuned. And in the meantime, check out the site. Any feedback is welcomed!
Here are some of the advantages of a website powered by WordPress:
- tag clouds — which provide keyword-rich text link navigation, which link to…
- tag pages — which contain excerpts of posts/pages that are related (by the fact they have the same tag in common)
- RSS feeds — which help with link building and garner you visibility in the feed/blog search engines like Feedster and Google Blog Search
- Technorati tags — to garner visibility on Technorati’s tag pages, thus delivering you Google visitors too by the fact that Technorati tag pages tend to rank really well in Google
- keyword-rich, search-friendly URLs — that are spider-friendly and tend to be indexed and ranked better in search engines than the complex, dynamic-looking URLs that are typical of content management systems
- content-rich, search-friendly HTML — thanks in part to the presentation layer (usually) being cleanly separated from the content layer, along with semantic mark-up, which gives the search engines good clues as to what copy is important and what is not
- visitor participation — through comments, trackbacks, and pingbacks
- post-dating of content — to automatically “go live” on a scheduled date
- ease of maintenance — with no, or minimal, HTML skills required
- extensibility — through plugins (it’s pretty easy to write your own. Heck, I I managed to), sidebar widgets (like the Swicki buzzcloud**), and direct hacks to the open source PHP codebase.
- easy handling of “rolling events” — like speaking engagements, news releases etc.
- free support — from the very responsive developer and user communities
The first six of the above list are of primary benefit to your site’s SEO.
These were compelling enough reasons that search marketer Alan Rimm-Kaufman is porting his corporate site to WordPress. Good on ya, Alan! Now who else can I count on to make the switch?
** Footnote: In case you were wondering what the heck a swicki was, it is a custom search engine, like this one, and a buzzcloud is a tagcloud type thing, but of popular searches rather than tags, that displays on your site along with the Search box, like the one displayed in the right column on my daughter’s Neopets Cheats site.