Wikipedia changes the game, but the game isn’t over

I blogged last month about Wikipedia and SEO. There are a number of considerations when making edits, creating entries, and passing the “Notability” test — practices to avoid so you don’t run afoul of their guidelines and so on.

Well folks, the game has changed. Wikipedia just instituted nofollows on all external links. This had already been in place for a while on some of their sister sites. This effectively removes a lot of the incentive to contribute to Wikipedia. Or does it? It does if your end goal is receiving PageRank to your own sites. But not if your goals are traffic (a top ranking Wikipedia page that links to you will still drive plenty of direct clickthrough traffic your way), credibility (companies with entries give the impression of being bigger and more legitimate), and reputation management (because a favorable Wikipedia entry for your company will probably occupy a spot in the top 10 in the SERPs for searches on your company name).

So are legitimate SEOs going to give up on contributing to Wikipedia? I hope not — at least for the ones who are adding value to Wikipedia. I think we’d all like the spammers to leave (I certainly would!), and I know that is Jimbo Wales’ intention, but I doubt that’s what will transpire. Nofollowing blog comments didn’t drive the spammers away; I can’t see it working for Wikipedia. Especially as long as Wikipedia holds the top spot for important keywords such as “marketing” in Google. (sigh!)

More discussion on this development at SEOMoz.

3 Comments

  • Wikipedia has policies against persons editing articles that they are interested in.

    If you want to make corrections and not have them reverted you would be advised to post, with references, on the talk page of the article, and maybe bring your post to the attention of another wikipedian if nothing is done. It’s nice to you consider wikipedia as something other than a linkdump, but it will soon become useless to the rest of us if people continue considering it a tool to be manipulated for their own advantage.

  • Just to clarify, I should have said “have interests in” rather than “are interested in” :)

  • SEO says:

    yeah… those stupid wiki’s!
    wonder what happen if we all use nofollow to them?

    Have a good one.

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