Podcast listener adoption predictions

May 21, 2006   //   by Stephan Spencer   //   Podcasting  //  1 Comment

Forrester Research makes some exciting predictions about future uptake of podcasting by media consumers:

“Podcasting, which is the newest entrant into the digital audio mix, will see significant growth by 2010 – reaching 12.3 million households – as MP3 adoption climbs and broadband reaches 62 percent of households.”

If you want to learn more about what podcasting is and how to use it in your own company’s marketing, check out my recent MarketingProfs article.

1 Comment

  • About: Luna Musings Podcast

    “Greetings from Asbury Park, NJ! I’m Colie Brice of AERIA Records in Asbury Park, NJ!
    ‘Luna Musings’ is our in house podcast featuring both our recording artists and aspiring talent from the region.
    Known primarily as the stomping grounds for Bruce Springsteen and Bon Jovi, in actuality, Asbury Park is a multicultural, progressive, epicenter for east coast artistic authenticity and expression. (Imagine Austin with an ass kickin’ beach! ) AERIA Records is striving to be THE label for NJ’s indigenous talent and synonymous with Asbury Park’s Renaissance. We hope you can find time to check out the show and consider supporting one of our releases…”

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