Podcast listener adoption predictions

Forrester Research makes some exciting predictions about future uptake of podcasting by media consumers:

“Podcasting, which is the newest entrant into the digital audio mix, will see significant growth by 2010 – reaching 12.3 million households – as MP3 adoption climbs and broadband reaches 62 percent of households.”

If you want to learn more about what podcasting is and how to use it in your own company’s marketing, check out my recent MarketingProfs article.