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My MarketingProfs webinar today went really well. For those of you who couldn’t make it, I’ve got a consolation prize… download the Powerpoint slides now! 🙂

One of our favorite services for keyword research is WordTracker and they have come out with a new e-book — all 75 pages packed with tips and techniques for doing keyword research. Contributors to the ebook include Bryan Eisenberg, BL Ochman, Kevin Lee and Nick Usborne. Download the keyword research guide here.

Got some nice holiday paid search optimization tips in an email campaign from LookSmart. They started out stating the obvious, that the holidays are a crucial time. But here’s a good stat to drive the point home: according to a WebTrends study, one out of five retailers surveyed by WebTrends said that the holiday season […]

A plea for help! I am contributing a chapter to the soon-to-be-released 2nd edition of Rok Hrastnik’s e-book “Unleashing the Marketing and Publishing Power of RSS”. The chapter is on SEO and I am on the hunt for examples to incorporate on RSS feeds being used successfully to garner better search engine positions and traffic. […]

From an SEO standpoint, there is consensus among experts – Google, Yahoo and MSN are it. However, there’s a yappy little underdog called Teoma, which, despite its size, is a good contender in the search engine stakes. Teoma, which means “expert” in Gaelic, is owned by Ask Jeeves and powers the algorithmic search results on […]

This Sunday I fly out to San Jose for the famed Search Engine Strategies conference. (I’ll be speaking there again… about RSS.) I’d like to propose that all us bloggers attending the conference meet up for drinks some evening, or for coffee during a break, or lunch, or something. If you are a blogger and […]

Hello from sunny San Jose. I’m at the Search Engine Strategies conference – THE place to be if you care about search. I’m going to be blogging the sessions, so stay tuned over the next 4 days. Here’s my first installment: a recap on the session I attended before lunch today on “Earning from Search […]

I’m a bit behind on my conference session blogging. Waaay too many parties going on; doesn’t leave much time for blogging. The Google Dance last night. Yahoo! party at Great America the night before. And tonight I’ve got another party to go to. Yesterday I spoke on RSS. I’ll post a recap on that session […]

I previously mentioned that Matt Cutts from Google gave some advice to webmasters of dynamic (database driven) web sites. For one thing, Matt advised that if you have a dynamic web site, you should minimize the number of parameters in the URL. You’re very safe if you have fewer than 2 parameters. Keep the values […]