It is a simple fact that if you run a business today, you must also run a website that houses engaging content. As has been said many times, brands are now publishers. For companies that have a marketing team or expertise in creating content, this is no problem at all. For those that don’t, it […]

Photo: “Bosch Live 2” (CC BY 2.0) by dylan garton Marketers have increasingly turned to video to get their message out over the last few years, but a particular subgenre of video content has developed a significant amount of buzz around it: live streaming. For those that think live streaming is only for gamers or podcasters, think again! Brands […]

Source: “free stuff” (CC BY 2.0) by frankh As a consultant, I make a living by providing valuable knowledge to my clients, usually through business advice or coaching. People come to me from a variety of sources: my website, my podcasts, referrals from other clients, after seeing me speak at a conference…the list goes on. Some of these […]

By Wilson Afonso from Sydney, Australia (Just browsingUploaded by JohnnyMrNinja) [CC BY 2.0], via Wikimedia Commons You have a website. Now you need content. Good content, of course! But what does that even mean? Well, first you want people to read your content. Second, you want people to enjoy it. And last (but not least) […]

I’ve been podcasting for over a decade now, and I love it. Through my two podcasts, Marketing Speak and Get Yourself Optimized,I have met dozens of fascinating people, explored topics of personal interest, and had whole new worlds of knowledge opened up to me. I recommend it to anyone who’ll listen. (No pun intended!) Podcasting […]