Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
S M T W T F S
 << <   > >>
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

Ironic Google Ads Juxtaposed

I'm here at the ACCM conference. It's been a fun show so far. Amy Africa's session was hilarious and information-packed -- awesome stuff! I presented on a SEM Lab (a site clinic) this morning. I was giving a tip to one of the site owners in the audience.… more »
Posted by Stephan Spencer on 05/20/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Wikis google ads, wikis            

An insider's perspective on Wikipedia and SEO

I had the pleasure of interviewing a well-respected Wikipedia editor who specializes in Wikipedia articles about search engine optimization. He also happens to be an SEO consultant. His name is Jonathan Hochman. The interview covers a range of things inc… more »
Posted by Stephan Spencer on 03/13/2007 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Wikis podcasts, seo, wikipedia            

Wikipedia changes the game, but the game isn't over

I blogged last month about Wikipedia and SEO. There are a number of considerations when making edits, creating entries, and passing the "Notability" test -- practices to avoid so you don't run afoul of their guidelines and so on. Well folks, the game… more »
Posted by Stephan Spencer on 01/23/2007 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines, Wikis link building, link gain, link juice, nofollow, pagerank, search engine spam, seo, wikipedia            

Editing Wikipedia for SEO?

It's getting a bit ridiculous how often Wikipedia shows up on the first page of Google for just about every search imaginable. Micropersuasion has noticed it for brand searches. Google's getting a bit lazy I think to give Wikipedia carte blanche access t… more »
Posted by Stephan Spencer on 12/15/2006 | Permalink

Comments (15)| Comments RSS | Filed under: Search Engines, Wikis link building, seo, wikipedia            

Online retailers doing wikis?

In the past I've made the case for using wikis for online marketing. Perusing Amazon.com recently I saw that there were already over 7500 product wikis contributed by Amazon customers. Cool! (Unfortunately not a single one of their wikis is indexed in… more »
Posted by Stephan Spencer on 06/27/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Online Retail, Wikis            

Wikis for marketing

Imagine launching a website that your readers can actually edit. That in a nutshell is a "wiki." Sound scary? Sometimes it goes horribly wrong. For instance, the LA Times launched a wiki for their editorials, then promptly removed it after it started… more »
Posted by Stephan Spencer on 06/30/2005 | Permalink

Comments (3)| Comments RSS | Filed under: Wikis online encyclopedia, wiki, wikipedia, wikis for marketing            

MSN Search embraces wikis as a customer communication channel

A few days before Christmas, Microsoft's MSN Search team announced their MSN Search Wiki. The word quickly spread to blogs like ResearchBuzz, SearchEngineWatch Blog, and Google Blogoscoped. Of the major search engines, MSN Search is the only one to empl… more »
Posted by Stephan Spencer on 01/08/2005 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines, Wikis search_engines