Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

July 2010
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Crass Marketing Campaigns: Do They Work?

This isn't a rhetorical question. i truly want to know! Do crass, "low brow" marketing campaigns like this real piece of... umm... work ;) from Domainz (the official -and at one time, only - domain registry for New Zealand and their .nz domain space)… more »
Posted by Stephan Spencer on 01/06/2009 | Permalink

Comments (4)| Comments RSS | Filed under: Email, Web Marketing, Online Advertising            

Catch this video of the Teen Entrepreneurs Panel at Ypulse

I shot the following video of teen entrepreneurs Chloe Spencer of the Ultimate Neopets Cheats Site (my daughter!), Juliette Brindak of Miss O & Friends, Jared Kim of WeGame and Angela McBride, a.k.a. Asuka Martin in Teen Second Life presenting on the… more »
Posted by Stephan Spencer on 09/03/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Web Marketing, Shameless Self-Promotion, Social Networking teen entrepreneurs            

Marketing on a Shoestring Budget - Steve Spangler Interviewed

You gotta check out this WebProNews video interview at ACCM 08 of Steve Spangler - the science teacher turned catalog company CEO/Emmy award winner/keynote speaker/toy inventor: In the video, Steve talks about how his Mentos + Diet Coke experimen… more »
Posted by Stephan Spencer on 06/26/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Web Marketing, Blogging, Online Retail, Podcasting, Social Networking blogging, social media, youtube            

Live Blogging ACCM: Increasing Web Sales on a Shoe String Budget

I'm here at ACCM in the session "Increasing Web Sales on a Shoe String Budget". Here's the session description: As the cost of doing business online continues to increase, small businesses must be strategic and creative in how they expend limited funds… more »
Posted by Stephan Spencer on 05/21/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Ecommerce, Web Marketing, Blogging, Online Retail            

What's the Big Idea?

I was speaking with a friend recently who was sharing with me a web site idea. Quite honestly the idea wasn’t the greatest or maybe I just wasn’t that interested. Regardless, I have the same problem nearly every time someone tries to get me excited abo… more »
Posted by Stephan Spencer on 05/07/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Web Marketing            

Company names don't always translate well to domain names

Be careful when converting your company name / brand name into an (available) domain name; it can have embarrassing repercussions. I was reminded of this fact recently when seeing an email in my inbox that was sent to multiple recipients, including my… more »
Posted by Stephan Spencer on 02/01/2008 | Permalink

Comments (9)| Comments RSS | Filed under: Search Engines, Web Marketing, Branding, Online PR branding faux-pas, domain names, reputation management            

Wacky Viral Marketing

With the glut of online marketers and the holiday season gearing up, many businesses are having a hard time getting your attention. Enter the world of the weird, the wacky, and the downright crazy to make you go "Hmmm..." Have you seen the "Mentos Int… more »
Posted by Stephan Spencer on 08/15/2007 | Permalink

Comments (4)| Comments RSS | Filed under: Web Marketing, Branding buzz marketing, viral marketing            

Understand MySpace Before Marketing in MySpace

With tens of millions of users (but probably not the purported 100 million though), MySpace.com is a force to be reckoned with. Especially when you consider that MySpace apparently drives more traffic to online retailers than MSN Search, according to som… more »
Posted by Stephan Spencer on 09/29/2006 | Permalink

Comments (11)| Comments RSS | Filed under: Web Marketing, Community, Blogging myspace, myspace marketing, social networking communities            

Partnering up has its advantages

Have you considered incorporating content partners and marketing partners into your online strategy? For example, partnering with content providers who could augment your own content with additional related content? Or partering with sites whose visitors… more »
Posted by Stephan Spencer on 07/27/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Content, Web Marketing, Online Advertising content partners, marketing partners, microsites, sponsored content, viral marketing            

Advertising that adds value

Your advertising and marketing should add value. It should help your target audience make their life (or business) a little easier, a little more productive, etc. This is exactly the sort of thing I preach to our (Netconcepts') clients: deliver somethin… more »
Posted by Stephan Spencer on 04/17/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Content, Web Marketing, Online Advertising online marketing, value-added advertising, value-added marketing            
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