Sitemaps: What are they good for?

Sitemaps of the XML variety and the site maps of the HTML variety: two great tastes that taste great together! The XML sitemap is the one that you typically use an automated tool to generate (such as one of these) and to upload to your root directory. Humans never see this document and all it […]

Macaroni and Spam

With two natural listings in the top 10 on the Google SERPs for “dating” it’s hard to argue with’s SEO tactics. It works well for them – a flashy front page with a novel of text below the fold. Since this has worked so well for and has been talked about on several […]

Web 2.0 Isn’t Friendly to the Search Engines

Two of the most popular Web 2.0 interactive elements, Asynchronous JavaScript and XML (AJAX) and Flash, might be great for customers and a fresh experience on many sites, but they are inherently unfriendly to the major search engine spiders. In my article on Search Engine Land entitled, “The Search Engine Unfriendliness Of Web 2.0” I […]

Tag your Blogs and Company Sites for Users and SEO

Tagging isn’t just a tool for usability (even though it’s typically mostly thought of in those terms), it’s also a powerful weapon for search engine optimization. That’s because tagging allows you to rejig your internal hierarchical linking structure, flowing the link juice more strategically throughout your site. And because those links are textual and keyword-rich, […]

Printer-Friendly vs. Search Engine-Friendly

We’ve all experienced frustration trying to print out an important web page or form. Some web designers have felt our pain, creating duplicate pages that are “print-friendly.” Unfortunately, these duplicates aren’t great for SEO, as the search engines get confused trying to determine which version of your content to serve up to searchers in their […]

Good Progressive Enhancement is Great for SEO

Progressive enhancement, a “sister” to graceful degradation, is often talked about in web design circles right along with other technical topics like JavaScript, Flash, Ajax, and basic applications of CSS. While it may not be easy to understand what these technical functions are, not using them results in poor visibility. Blank pages, that both search […]

Multi touch displays – oooh I want one!

I am a diehard Mac fan, so you can bet that I watched Steve Jobs’ keynote from start to finish (Well, except for the part at the end where John Mayer came out on stage and sang. That didn’t do much for me.) Wow, that iPhone was pretty darned cool. I can’t wait to get […]

Getting the balance right between SEO and usability

Finding the right balance between SEO and a usability can sometimes be a challenge. The two strategies can conflict and companies may mistakenly favor one over the other. For example, one company may choose to stuff the same keywords into every alt tag in their navigation graphics. That, of course, detracts from the user experience, […]

Ecommerce Best Practice Tip #10 – Incorporate “breadcrumb navigation”

Breadcrumb navigation is wonderful for usability and for search engine optimization (SEO). Breadcrumb navigation, if you’re not familiar with the term, is text-based navigation that shows where in the site hierarchy the currently viewed web page is located. Not only does it give a sense of your location within the site, it provides shortcuts to […]