Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Hiring a Link Builder

As a blogger I can't tell you how many spammy link requests from "link builders" that I get on an ongoing basis. It's just way too many. You certainly don't want to hire the kind of link building firm that sends out such spam link requests using cheap th… more »
Posted by Stephan Spencer on 08/12/2009 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Social Networking link building            

The Intersection of Social Media and SEO

I just got off the panel on The Future of Search at Search Engine Strategies San Jose. There was a bit of discussion about social media and whether SEO will still be relevant if users are spending their online time inside of social networks like Facebook… more »
Posted by Stephan Spencer on 08/11/2009 | Permalink

Comments (5)| Comments RSS | Filed under: Search Engines, Social Networking            

Monitoring Social Media for Breaking News, Events

Hello from the Web 2.0 Expo in NYC. Yesterday I presented "Best Kept Secrets to SEO Success", where I shared some of lesser known tricks, tools, and techniques. One of the sessions I attended after mine was finished was "Monitoring Social Media for Fr… more »
Posted by Stephan Spencer on 09/19/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Social Networking            

Catch this video of the Teen Entrepreneurs Panel at Ypulse

I shot the following video of teen entrepreneurs Chloe Spencer of the Ultimate Neopets Cheats Site (my daughter!), Juliette Brindak of Miss O & Friends, Jared Kim of WeGame and Angela McBride, a.k.a. Asuka Martin in Teen Second Life presenting on the… more »
Posted by Stephan Spencer on 09/03/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Web Marketing, Shameless Self-Promotion, Social Networking teen entrepreneurs            

Monitor the Back Channel

It's hard enough presenting in front of an audience of a dozens or hundreds of your peers, let alone to be paying attention to what's happening on Twitter at the same time. But that's exactly what a good presenter or good moderator needs to do these days… more »
Posted by Stephan Spencer on 08/25/2008 | Permalink

Comments (3)| Comments RSS | Filed under: Social Networking social media marketing, social networking, twitter, twitter marketing            

Why Zappos is into Twitter - CEO Tony Hsieh speaks

I had the pleasure of interviewing via email Tony Hsieh, the CEO of online shoe retailer Zappos.com, for an article I wrote for the August issue of Multichannel Merchant. Zappos is a real innovator among online retailers in a lot of areas, not the least… more »
Posted by Stephan Spencer on 07/31/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Social Networking social media marketing, social networking, twitter, twitter marketing            

Social Media! Web 2.0! Twitter! Some other random buzzword!

I realized while writing my last post about press releases optimized for social media and SEO that "social media" may not mean anything to some readers and to others (particularly the early adopter types) it may mean the world. Some folks even react to t… more »
Posted by Stephan Spencer on 07/07/2008 | Permalink

Comments (6)| Comments RSS | Filed under: Branding, Online PR, Social Networking            

Marketing on a Shoestring Budget - Steve Spangler Interviewed

You gotta check out this WebProNews video interview at ACCM 08 of Steve Spangler - the science teacher turned catalog company CEO/Emmy award winner/keynote speaker/toy inventor: In the video, Steve talks about how his Mentos + Diet Coke experimen… more »
Posted by Stephan Spencer on 06/26/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Web Marketing, Blogging, Online Retail, Podcasting, Social Networking blogging, social media, youtube            

The Danger of Overusing Social Media Guerrilla Tactics

I'd like to add some additional context to my last post on Social Media Power User "Hacks". In that post I provided some power user tips for social media marketing and optimization. These power user tips are meant to augment or supplement the necessary p… more »
Posted by Stephan Spencer on 06/20/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Social Networking guerrilla marketing, social media, social media marketing, social media optimization            

Social Media "Hacks" (at SES Toronto)

Here in Toronto, I just finished my presentation on the Social Media Success panel. I shared some "hacks" for some social sites and services -- and when I say "hacks" -- I mean in the good sense of the word, not the evil sense. In other words, the way th… more »
Posted by Stephan Spencer on 06/18/2008 | Permalink

Comments (5)| Comments RSS | Filed under: Search Engines, Social Networking ses toronto, social media, social media marketing            
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