Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

February 2010
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We've Been Acquired!

I'm very pleased to announce that the company that I founded way back in 1995, Netconcepts, has been acquired by Covario Inc., the leader in search advertising software and services. It's exciting to think about what the future holds with the merged… more »
Posted by Stephan Spencer on 01/12/2010 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines, Shameless Self-Promotion            

An Interesting Blog SEO Technique

Bummer that I'm missing PubCon this week but I have just been traveling way too much lately. Speaking of traveling, I was in Indianapolis last week visiting the offices of Compendium Blogware. I got a demo of their hosted blog platform -- including a loo… more »
Posted by Stephan Spencer on 11/14/2009 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines, Blogging            

Creating a Buzz-worthy Blog Contest in 7 Easy Steps

One way to bait for links is a blog contest. If you do the contest right, even the most un-sexy of products (like stationery) can become sexy, creating a buzz that can drive a torrent of search traffic to your virtual doorstep. Consider for example the c… more »
Posted by Stephan Spencer on 09/17/2009 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Blogging            

VIDEO: The Search Industry in 2014

You've read my speculatations on the Future of Search. Now wouldn't you like to watch me speculate on the future? I know you do! So here's the WebProNews interview of me from last month at SES San Jose, where I recap some of what I spoke about in my Futu… more »
Posted by Stephan Spencer on 09/12/2009 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines            

Future of Search

I spoke on The Future of Search on Tuesday at Search Engine Strategies San Jose. It was a fun panel. Not only did I get to pontificate (which I love to do), but I also got to be really 'out there' -- not my typical presentation style, which is typically… more »
Posted by Stephan Spencer on 08/14/2009 | Permalink

Comments (11)| Comments RSS | Filed under: Search Engines accelerating change, futurist, ray kurzweil            

Hiring a Link Builder

As a blogger I can't tell you how many spammy link requests from "link builders" that I get on an ongoing basis. It's just way too many. You certainly don't want to hire the kind of link building firm that sends out such spam link requests using cheap th… more »
Posted by Stephan Spencer on 08/12/2009 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Social Networking link building            

The Intersection of Social Media and SEO

I just got off the panel on The Future of Search at Search Engine Strategies San Jose. There was a bit of discussion about social media and whether SEO will still be relevant if users are spending their online time inside of social networks like Facebook… more »
Posted by Stephan Spencer on 08/11/2009 | Permalink

Comments (5)| Comments RSS | Filed under: Search Engines, Social Networking            

The New Age of Computational Engines

I have to say, I am impressed with Wolfram Alpha. I think it's a game changer. It provides a powerful new way of interacting with the large repositories of data available on the Web. For instance, instead of googling for "number of google employees" (inc… more »
Posted by Stephan Spencer on 05/23/2009 | Permalink

Comments (6)| Comments RSS | Filed under: Search Engines            

Talking Like a Google Insider

Using Google engineers' terminology will help you look like a search industry insider. For example, talk about "signals" rather than SEO "factors". Describe weak, undifferentiated content as "thin" (as in a "thin affiliate"). Work "canonicalization" into… more »
Posted by Stephan Spencer on 05/21/2009 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines            

Canonical Tag Not Yet Reliable

I'm a big fan of the new canonical tag (er, element, to be more technically correct). It's a powerful tool for dealing with duplicate content. But it's not exactly reliable yet. Google wants us use it as if it were. Unquestionably, it's a signal. But it… more »
Posted by Stephan Spencer on 05/19/2009 | Permalink

Comments (11)| Comments RSS | Filed under: Search Engines            
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