RSS adoption, what email vendors don’t offer, and what pushes a marketer to switch

For a summary and case study data on the state of RSS adoption, what other email vendors do or don’t offer, plus a round-up of the key issues that marketers need met in order to “switch, look here Here’s a key snippet: “A few track how many clicks the links sent through RSS get. […]

Speaking today at DMA06 on blogs and RSS

If you’re at the DMA Annual Conference (DMA06), then I encourage you to check out the panel session I’m doing later today here in San Francisco at 4:30pm called Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM. Hope to see you there! I’ve been busy, so apologies for the lack of posting. […]

What happened when etailers dove into blogs, podcasts, and RSS

I’m finally getting a chance to blog my panel session which took place last week in Las Vegas at the conference. The session was titled “Alternative Marketing: What Happened When Etailers Dove into Blogs, Podcasting, and RSS” Moderator: (yours truly!) Panelists: Seth Greenberg, CEO, eHobbies Pinny Gniwisch, Founder & EVP Marketing, Steve Spangler, […]

Will RSS overtake email as a marketing channel?

RSS seems unlikely to stage a takeover anytime soon, according to panelists at a MarketingProfs Thought Leaders Summit on email marketing held earlier this year. Rok Hrastnik, owner of and author of the seminal e-book on RSS, “Unleashing the Marketing and Publishing Power of RSS had this to say: Given the relative maturity of […]

Call for case studies on SEO’ing RSS feeds

A plea for help! I am contributing a chapter to the soon-to-be-released 2nd edition of Rok Hrastnik’s e-book “Unleashing the Marketing and Publishing Power of RSS”. The chapter is on SEO and I am on the hunt for examples to incorporate on RSS feeds being used successfully to garner better search engine positions and traffic. […]

When will Google, Yahoo, MSN, and Ask Jeeves start indexing RSS feeds properly?

I find it a bit unbelievable that the major search engines — Google, Yahoo!, MSN Search, and Ask Jeeves — still don’t offer RSS feed searching combined with RSS search results feeds as part of their Web search. Specialized RSS feed search engines like Feedster, PubSub and Technorati have risen to the occasion, filling the […]