Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

September 2010
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Speaking today at DMA06 on blogs and RSS

If you're at the DMA Annual Conference (DMA06), then I encourage you to check out the panel session I'm doing later today here in San Francisco at 4:30pm called Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM. Hope to see you there!… more »
Posted by Stephan Spencer on 10/16/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Blogging, RSS Marketing blogs, dma06, rss, shop.org, vertical search            

Screencast on how to optimize your blogs and RSS feeds

Since at least a few people seem to want me to expand on my presentation from the recent Search Engine Strategies Conference in San Jose, I have put a one-hour screencast together. In addition to covering all the slides in the Powerpoint deck, I also ran… more »
Posted by Stephan Spencer on 08/29/2006 | Permalink

Comments (5)| Comments RSS | Filed under: Search Engines, Blogging, RSS Marketing blog optimization, feed optimization, screencasts, seo            

My Powerpoint from Blog Feed Search SEO Panel

As promised, I've posted my Powerpoint deck from the session I gave earlier today here at Search Engine Strategies San Jose. I was thinking I might create an extended version of my presentation (like 30 minutes instead of 15 minutes) and make it avai… more »
Posted by Stephan Spencer on 08/08/2006 | Permalink

Comments (6)| Comments RSS | Filed under: Search Engines, Blogging, RSS Marketing blog search, blog seo, feed search, feed seo, search engine strategies, ses, ses san jose            

E-commerce Best Practices Tip #7: RSS feeds

RSS feeds are your tether -- your lifeline -- to your prospects after they've left your site. Unless they've ordered from you, how else can you reach out to that nameless, faceless hoard? It used to be that your email newsletter served that purpose, but… more »
Posted by Stephan Spencer on 06/06/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Online Retail, RSS Marketing best practices, feeds, rss, rss feeds            

Branding online: search engines, blogs, podcasts, wikis and more

I spoke at the Strategic Branding conference in Auckland yesterday. My session was on new ways to brand in the online channel. Of course branding campaigns appear in many forms online besides the ubiquitous banner ad. It was my job to provide the audienc… more »
Posted by Stephan Spencer on 03/28/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Shameless Self-Promotion, Branding, Blogging, RSS Marketing            

Blog and RSS Feed Search SEO

Today I presented at the Search Engine Strategies conference on the "Blog and Feed Search SEO" panel. I spoke on optimization tips and tactics for blogs and for RSS feeds. I had to pack in a lot of material into a short amount of time, but I managed! We… more »
Posted by Stephan Spencer on 03/01/2006 | Permalink

Comments (18)| Comments RSS | Filed under: Search Engines, Shameless Self-Promotion, Blogging, RSS Marketing blog_optimization, blog_search, feed_search, rss_feeds, search_engine_strategies, seo, ses, sesny2006            

Internet marketing trends in 2006

Larry Chase of WDFM pontificates about key trends for Internet marketing in 2006. These include, in summary: RSS? Yes, but... Real Simple Syndication (RSS) finally takes off, and while great for stuff like sampling content, subscriber acquisition,… more »
Posted by Stephan Spencer on 02/23/2006 | Permalink

Comments (3)| Comments RSS | Filed under: Email, Web Marketing, Podcasting, RSS Marketing internet marketing, online_marketing, predictions, rss, trends, vlogging, vlogs, vodcasting            

10 things to consider before getting started with RSS

If you've picked up the buzz and are considering adding RSS feeds to your site, Amanda Watlington has some pointers on how to approach it, which I've summarized: Add new content to your site You need to be providing a steady flow of new information… more »
Posted by Stephan Spencer on 02/15/2006 | Permalink

Comments (2)| Comments RSS | Filed under: RSS Marketing rss, rss_marketing            

RSS – so what's stopping you?

Granted, RSS technology lacks the ease of use when compared to email. It's not that straightforward for the uninitiated to subscribe to and follow RSS feeds. It's hard enough explaining to an RSS newbie what an RSS feed is, let alone walking him/her thro… more »
Posted by Stephan Spencer on 02/14/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Email, RSS Marketing email_marketing, rss, rss_marketing            

Will RSS overtake email as a marketing channel?

RSS seems unlikely to stage a takeover anytime soon, according to panelists at a MarketingProfs Thought Leaders Summit on email marketing held earlier this year. Rok Hrastnik, owner of MarketingStudies.net and author of the seminal e-book on RSS, "Unl… more »
Posted by Stephan Spencer on 11/16/2005 | Permalink

Comments (4)| Comments RSS | Filed under: Email, RSS Marketing email marketing, forrester research, marketing channel, marketingprofs, rokhrastnik, rss, shar vanboskirk, spam, thought leader summit            
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